Media Leadership

when

Start: Thursday, December 10, 2020 at 11:00am

End: Thursday, December 10, 2020 at 1:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend via Teleconference Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A
Will Not Attend Client-Side Tier $0 Platinum Tier N/A Gold Tier N/A Silver Tier N/A Individual N/A Nonmember N/A


WELCOME & INTRODUCTIONS: (11:00AM ET)

I. ANHEUSER-BUSCH'S JOURNEY TO BUYING TV ON ATTENTION (11:05AM – 12:00PM ET)
Paolo Provinciali, Head of U.S. Media – AB InBev/Anheuser-Busch, will share his company's journey on moving the TV buying currency from impressions, to viewable impressions, to attentive impressions (a.k.a. Attention Economy). In this session, you will learn about the overall process, key learnings and discuss ways to move forward.

Speaker:
Paolo Provinciali, Head of U.S. Media – AB InBev/Anheuser-Busch

II. ANA MEMBER ROUNDTABLE DISCUSSION (12:05PM – 12:40PM ET)
ANA Media Leadership Committee members will have an opportunity to network and discuss key issues/challenges/opportunities. We will have an open discussion and break up into smaller groups to benchmark and network on issues.

Facilitators:
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair
Benjamin Jankowski, SVP Global Media – Mastercard, ANA Media Leadership Committee Co-Chair

III. Closing Remarks (12:45 – 1:00PM ET)

 

Webinar information, if available, will be provided to registrants only.