Committees | Events & Webinars | Media Leadership | ANA

Media Leadership

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. PEPSICO: CONTENT MARKETING & MEDIA INVESTMENT CASE STUDY (10:00AM-10:45AM)
In this session, Katie Haniffy, Director of Media Strategy & Investment – PepsiCo will share their approach to media investment, allocation and content marketing and discuss a detailed case study on their Clio Bronze Award Winning case study "Pepsi + EMPIRE partnership."

Speaker:
Katie Haniffy, Director of Media Strategy & Investment - PepsiCo


II. CASE STUDY: VERIZON ON OPTIMIZING MEDIA AGENCY PARTNERS (11:00AM-11:45AM)
In this session, Barbara Warnock-Morgan, Manager, Creative, Experiential and Cultural Engagement - Verizon Communications, will share their recent experiences with agency consolidation, including media agencies.

Speaker:
Barbara Warnock-Morgan, Manager Creative, Experiential and Cultural Engagement – Verizon Communications (via phone)


III. MEDIA TRANSPARENCY– UPDATE FOR MEDIA LEADERSHIP COMMITTEE (11:45-12:30PM)
ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. Key recommendations include:

  • Where the advertiser agrees to the agency acting as a principal, the advertiser should have disciplined, reliable processes to manage the potential conflict of interest.
  • Advertisers should ensure that contracts with their media agencies contain robust provisions to deliver full transparency. Note that ANA General Counsel, Reed Smith LLP, has developed a media agency Master Media Planning & Buying Services Agreement template which can be used by advertisers in developing their own agency agreement.
  • Advertisers are responsible for more active stewardship of their media investments, and should appoint a chief media officer to take responsibility for the internal media management and governance processes.
  • This session will provide a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers including an in-depth review of the new contract template.

Speaker:
Bill Duggan, Group EVP – ANA


LUNCH (12:30-1:00PM)


IV. EMBRACING A VIDEO-FOCUSED FUTURE (1:00-1:45PM)
In a mobile powered economy, people can share and consume information faster and easier. Video communication has moved to the forefront of our experiences, becoming the norm. Whether you are sharing a moment with friends or providing information for customers, creating and earning attention in a video environment requires new considerations.

Speaker:
Brian Groves, Director, Global Accounts – Facebook


V. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (2:00PM-2:30PM)
In this session, Jennifer Gardner, Senior Director Media, North America, Unilever and ANA Media Leadership Committee Co-Chair and Rex Conklin, ANA Media Leadership Committee Co-Chair will lead a member roundtable discussion covering top media issues. 

Facilitators:
Jennifer Gardner, Senior Director Media, North America, Unilever and ANA Media Leadership Committee Co-Chair
Rex Conklin, ANA Media Leadership Committee Co-Chair


ANA Media Leadership Committee members are also invited to:

  • egta Conference hosted by Samsung: Wednesday, October 26th held at Samsung 837 (In the heart of the Meatpacking District) on 837 Washington Street in New York City. The event will run from 3:45pm-7:30pm and includes a tour of Samsung 837 and a networking cocktail reception. Agenda can be found here. Please RSVP to Caroline Brasseur at caroline.brasseur@egta.com for dinner (space is limited).
  • WFA Media Forum: 9am – 4pm, Thursday, October 27th. Agenda and location can be found here. 

Please note that space is limited. If you would like to attend the October 26th egta event and/or the October 27th WFA Committee meeting, please RSVP directly to Barbie Romero at bromero@ana.net.

CASE STUDY: VERIZON ON OPTIMIZING MEDIA AGENCY PARTNERSÂ