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Meeting notes are available to current, logged in Members only.
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. FORD AND KIMBERLY-CLARK: MANAGING BIG DATA/DIGITAL DASHBOARDS (10:00-11:30AM)
Learn how Ford and Kimberly-Clark manage big data and build their digital dashboards. ANA Media Leadership committee members will also share best practices including measurement and how to simplify big data to sell in ideas to the C-Suite.
Mark Kaline, Global Director-Media, Licensing & Consumer Services – Kimberly-Clark Corporation and ANA Media Leadership Committee Co-Chair
Susan Venen-Bock, US Media Manager/Global Agency Management – Ford Motor Company
II. MARRIOTT LEVERAGES ONLINE RADIO TO BUILD THEIR BRAND (11:30AM-12:30PM)
Cathy Hoag, Senior Director Media Management – Marriott International, Inc.will share how her company leverages online radio to build their brand and discuss their Marriott Spotify 2012 campaign.
Cathy Hoag, Senior Director Media Management – Marriott International, Inc.
LUNCH (12:30 – 1:00PM)
III. THE ENGAGEMENT PROJECT (1:00-2:00PM)
David Mogensen, Senior Product Marketing Manager –YouTube and Beth McGrath, Marketing Manager –YouTube will demonstrate how brands are empowered like never before to find the customers who really matter. But with all the new paths in front of us, it can feel overwhelming to figure out the best way to do so. Learn YouTube's perspective on how to find the audiences most likely to engage with your brand, build engaging brand ecosystems and, most importantly, drive and measure engagement.
David Mogensen, Senior Product Marketing Manager –YouTube
Beth McGrath, Marketing Manager –YouTube
IV. PRELIMINARY FINDINGS: ANA/NIELSEN INTEGRATED MULTI-SCREEN ADVERTISING AND AGENCY LATE PAYMENTS RESEARCH SURVEYS (2:00-2:30PM)
In this session, we will share the findings from two recent ANA research surveys: ANA/Nielsen Integrated Multi-Screen Advertising and Agency Late Payments. We will also ask members to share any best practices and insights on those two topics.
Bill Duggan, Group Executive Vice President – ANA