Committees | Events & Webinars | Digital & Social, West Coast Chapter | ANA

Digital & Social, West Coast Chapter

This event is over.


NETWORKING BREAKFAST (9:00–9:30AM)
INTRODUCTIONS (9:30–9:45AM)


I. QUALCOMM DIGITAL & SOCIAL CASE STUDY
(10:00-11:00AM)
In this session, Jessica Jensen, Global Director of Social Media – Qualcomm will share a case study on the innovative work that they are doing in the digital and social media space.

Speaker:
Jessica Jensen, Global Director of Social Media – Qualcomm


II. USING PURCHASE-BASED FACEBOOK TARGETING TO DRIVE IN-STORE SALES (11:15AM-12:15PM)
Mark West Wines had a strong desire to go beyond impressions and clicks to see if actual sales lift and brand penetration could attribute to their Facebook campaign. In this session, Erika Gessin, Director, Marketing Technology at Constellation Brands, Inc. will share a case study on how Mark West Wines successfully leveraged consumer purchase data to reach verified wine buyers on Facebook, an approach that resulted in a significant sales lift for the brand, as well as a lift in penetration. Erika will share her best practices and advice on how to tap into offline purchase data, how to leverage the data for ad targeting, creative execution to drive ROI, and the vendors to partner with for accurate measurement.

Speaker:
Erika Gessin, Director, Marketing Technology – Constellation Brands, Inc.


III. LUNCH AND MEMBER ROUNDTABLE DISCUSSION (12:15-1:15PM)
We will open up the discussion to talk about issues that ANA Digital & Social Committee members are facing and build upon those topics to explore in future meetings.

Facilitators:
Christine Morrison, Turbo Tax Social Media Marketer – Intuit Inc. and ANA West Coast Social Media Committee Chair
Shannon Scanlin, Manager, Committees & Conferences – ANA


IV. INTUIT SOCIAL CARE CASE STUDY
(1:30-2:30PM)
In this session, Mark Notarainni, Vice President, Customer Care and Services – Intuit, Inc. will share a case study on social customer care.

Speaker:
Mark Notarainni, Vice President, Customer Care and Services – Intuit, Inc.