Digital & Social, West Coast Chapter

NETWORKING BREAKFAST (9:00–9:45AM)
INTRODUCTIONS (9:45–10:00AM)


I. POPSUGAR DIGITAL CASE STUDY (10:00-10:45AM)
In this session, POPSUGAR will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Carly Easterbrook, Director Consumer Marketing – POPSUGAR


II. ANA MEDIA TRANSPARENCY UPDATE (10:45-11:30AM)
In this session, you will learn the background on this important industry initiative and hear key findings and recommendations from the study.

Speaker:
Gregory Wright, Director, Committees & Conferences – ANA


III. MEMBER ROUNDTABLE DISCUSSION (11:30AM-12:00PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, West Coast Chapter Committee members will also have an opportunity to network and discuss key issues such as social listening tools, influencer marketing, eCommerce, standardization in digital measurement, and ad blockers.

Facilitator:
Diane Ueberle, Brand Leader, Corporate Marketing – Intuit Inc. and ANA West Coast Social Media Committee Chair
Gregory Wright, Director, Committees & Conference – ANA


LUNCH (12:00-12:30PM)


IV. QUANTCAST REAL-TIME ADVERTISING ACADEMY TRAINING* (12:30-2:30PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members a complimentary digital advertising boot camp during the afternoon portion of the Committee Meeting. The Real-Time Advertising Academy is workshop that demystifies the digital advertising landscape. Attendees will learn how to plan for the constantly changing field and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns.

Facilitator:
Kate Lord, Senior Trainer – Quantcast

*The Quantcast Real-Time Advertising Academy is only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the training attend this committee meeting in person.