Digital & Social, West Coast Chapter

NETWORKING BREAKFAST (9:00-9:40AM)
INTRODUCTIONS (9:40-9:50AM)


I. JACK IN THE BOX DIGITAL CASE STUDY (9:50-10:40AM)
In this session Jack in the Box will share the innovative work they're doing in digital and social space, especially around Influencer outreach.

Speakers:
Lauren Ohlsson, Digital Communications Manager – Jack in the Box
Rah Mahtani, Social Media Manager – Jack in the Box
Morgan Higgins, Social Media Specialist – Jack in the Box


II. ASICS #GORUNIT: CONTENT MARKETING & INFLUENCER CASE STUDY (10:50-11:30AM)
In this session, Anne Buehner, Director, Social & Content Marketing– Red Door Interactive will share how a content and influencer marketing case study about how ASICS generated content and conversation at the New York City Marathon to not only better engage with the online running community as a whole, but to also do so in a personal and authentic fashion through a consumer-driven, data-driven content and influencer marketing strategy.

Speaker:
Anne Buehner, Director, Social & Content Marketing– Red Door Interactive


III. SOURCED TRAFFIC: BUYER BEWARE! (11:30AM-12:15PM)
The concept of sourced traffic is unique to digital advertising and presents issues to advertisers. Sourced traffic is any method by which digital media sellers acquire visitors through third parties. With sourced traffic, a publisher pays a third-party vendor to send users to its site by advertising on other publishers' sites. In this session, Bill Duggan, Group Executive Vice President – ANA will share an overview of a recently published ANA white paper on this subject in order to educate members on the issue of sourced traffic while providing recommended action steps (seven in total) for members to consider.

Speaker:
Bill Duggan, Group Executive Vice President – ANA (via phone)


LUNCH (12:15-12:45PM)


III. MEMBER ROUNDTABLE DISCUSSION (12:45-1:30PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, West Coast Chapter Committee members will also have an opportunity to network and discuss key issues.

Speakers:
Angie Robert, Social Media Communications Manager – Intuit, Inc.
Meghan Medlock, Senior Director, Committees & Conferences – ANA


IV. PETCO CONTENT MARKETING CASE STUDY (1:30-2:30PM)
In this session, Melanie Morrill, Manager, Social Media and Content at PETCO Animal Supplies, Inc. will share the innovative work they're doing in content marketing.

Speaker:
Melanie Morrill, Manager, Social Media and Content – PETCO Animal Supplies