Digital & Social, West Coast Chapter

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HOUSEKEEPING & INTRODUCTIONS (8:00AM Pacific Time) / (11:00AM Eastern Time)

I. INTEL: CORONAVIRUS SOCIAL MEDIA RESPONSE PLAN (8:05AM – 8:50AM PT) / (11:05AM-11:50AM ET)
Intel is an industry leader, creating world-changing technology that enables global progress and enriches lives. In this session, Intel will share how they are handling a social media response plan for coronavirus across more than 150 handles in all countries. They will highlight the dos and don'ts, content guidance, creative/messaging examples, crisis response plan, and more.

Speaker:
Reinaldo Parreiras, Global Social Media and Digital Marketing Manager - Intel

II. NEWAGE BEVERAGES CORPORATION: DATA-DRIVEN TRENDS (8:55AM – 9:40AM PT) / (11:55AM-12:40PM ET)
NewAge is a Colorado based healthy products company dedicated to inspiring and educating consumers to "Live Healthy." The Company is the only omnichannel distributed company with access to traditional retail, e-commerce, direct-to-consumer channels across 60 countries worldwide. NewAge markets a portfolio of better-for-you products including the brands Tahitian Noni, Te Mana, Nestea, Volvic, Illy Coffee, Evian, Búcha Live Kombucha, 'NHANCED and others. In this session, Linda Palus will share data-driven marketing trends, tactics, and key lessons learned for marketers.

Speaker:
Linda Palus, Vice President, Digital Marketing & E-Commerce – NewAge Beverages Corporation