Addressability Committee
Description & Purpose
The ANA Addressability Committee is focused on assisting members in implementing their evolving addressability plans within web and mobile environments in the near term and other mediums such as TV, OOH, audio marketing/commerce applications and more in the longer term.
Regulatory focus and platform changes are dictating the future of how digital advertising works and as a result, we are losing signal. We will focus on what is happening, why, and what marketers should do to protect and grow their businesses while the cookie/identity evolution unfolds over the next few years.
Committee Chair:
Jeana D’Alonzo, Manager, Digital & Technology Excellence, Global Consumer Experience Organization, Johnson & Johnson
The ANA staff members managing the addressability Committee are Michael Donnelly and Jake Rose
Among others, discussion topics will include:
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Making sense of the platform changes taking place on Google, Apple, Facebook, and others
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Understanding the privacy driven legal and regulatory changes being instituted around the world
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The pros and cons of new proposed solutions such as Google’s Topics and FLEDGE (First Locally Executed Decision over Groups Experiment), Apple’s SKAdNetwork, UID2.0, and many others, and what this means for you in architecting a safe and effective portfolio of solutions driven roadmap to meet your business goals
Leadership Initiatives
This 2021 research focused on current consumer perspectives related to online tracking, opt-in vs. opt-out, and the process associated with each of these experiences on iOS given their recent launch of the ATT prompt.
This report is focused on the methods and best practices companies are employing to gain consent responsibly within web, app, and email environments as discussed during a mid-July workshop with 14 senior marketers from brands, agencies, and technology companies.
This 2021 flash survey focused on CMOs' awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed.
This paper is an informative summary of the most relevant recent global research on consumer sentiment related to privacy and the use of identity. It provides actionable steps for advertisers to consider as they adjust and plan to do business in today’s more privacy-responsible marketplace.
| Name | Title | Company |
|---|---|---|
| Jeana D'Alonzo (Chairperson) | Manager, Digital & Technology Excellence | Johnson & Johnson Consumer Products Company |
| Gerard Babitts | Head of Digital & Data | Sanofi Consumer Healthcare |
| Matthew Becker | Marketing Manager, Integrated Media | Lowe's Companies, Inc. |
| Pei-Nong Chen | ClearChoice Dental Implant Centers | |
| Sam Deutsch | Global Director, Digital & Consumer Data | AB InBev/Anheuser-Busch |
| Michael Donnelly | Executive Vice President | ANA |
| Christopher Franceschina | U.S. Bank | |
| Rebecca Gerard | Senior Counsel | Walgreen Company |
| Alan Gravely | Vice President Marketing - Jared | Signet Jewelers |
| Dane Hulquist | EVP, Head of Marketing Channels & Community | Wells Fargo & Co. |
| Anna Johnson | MillerCoors LLC | |
| Sampath Kummam | AVP | Synchrony Financial |
| Igor Levin | Sr. Director NA Analytics | Johnson & Johnson Consumer Products Company |
| Alfonso Marquez | Account Planner | Spectrum Reach |
| Alia Mohamed | Senior Manager, Marketing Data & Technology | Mars Petcare US, Inc. |
| Katie Mull | Director of Media Activation | Hoffmann Murtaugh |
| Chloe Riley | Senior Manager, Global Digital Marketing | Akamai Technologies, Inc. |
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Name
Jeana D'Alonzo (Chairperson)Title
Manager, Digital & Technology ExcellenceCOMPANY
Johnson & Johnson Consumer Products Company -
Name
Gerard BabittsTitle
Head of Digital & DataCOMPANY
Sanofi Consumer Healthcare -
Name
Matthew BeckerTitle
Marketing Manager, Integrated MediaCOMPANY
Lowe's Companies, Inc. -
Name
Pei-Nong ChenTitle
COMPANY
ClearChoice Dental Implant Centers -
Name
Sam DeutschTitle
Global Director, Digital & Consumer DataCOMPANY
AB InBev/Anheuser-Busch -
Name
Michael DonnellyTitle
Executive Vice PresidentCOMPANY
ANA -
Name
Christopher FranceschinaTitle
COMPANY
U.S. Bank -
Name
Rebecca GerardTitle
Senior CounselCOMPANY
Walgreen Company -
Name
Alan GravelyTitle
Vice President Marketing - JaredCOMPANY
Signet Jewelers -
Name
Dane HulquistTitle
EVP, Head of Marketing Channels & CommunityCOMPANY
Wells Fargo & Co. -
Name
Anna JohnsonTitle
COMPANY
MillerCoors LLC -
Name
Sampath KummamTitle
AVPCOMPANY
Synchrony Financial -
Name
Igor LevinTitle
Sr. Director NA AnalyticsCOMPANY
Johnson & Johnson Consumer Products Company -
Name
Alfonso MarquezTitle
Account PlannerCOMPANY
Spectrum Reach -
Name
Alia MohamedTitle
Senior Manager, Marketing Data & TechnologyCOMPANY
Mars Petcare US, Inc. -
Name
Katie MullTitle
Director of Media ActivationCOMPANY
Hoffmann Murtaugh -
Name
Chloe RileyTitle
Senior Manager, Global Digital MarketingCOMPANY
Akamai Technologies, Inc.