Addressability Committee


Description & Purpose  

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The ANA Addressability Committee is focused on assisting members in implementing their evolving addressability plans within web and mobile environments in the near term and other mediums such as TV, OOH, audio marketing/commerce applications and more in the longer term.  

Regulatory focus and platform changes are dictating the future of how digital advertising works and as a result, we are losing signal. We will focus on what is happening, why, and what marketers should do to protect and grow their businesses while the cookie/identity evolution unfolds over the next few years.  

Committee Chair:  

Jeana D’Alonzo, Manager, Digital & Technology Excellence, Global Consumer Experience Organization, Johnson & Johnson 

The ANA staff members managing the addressability Committee are Michael Donnelly and Jake Rose 

Among others, discussion topics will include: 

  • Making sense of the platform changes taking place on Google, Apple, Facebook, and others 

  • Understanding the privacy driven legal and regulatory changes being instituted around the world 

  • The pros and cons of new proposed solutions such as Google’s Topics and FLEDGE (First Locally Executed Decision over Groups Experiment), Apple’s SKAdNetwork, UID2.0, and many others, and what this means for you in architecting a safe and effective portfolio of solutions driven roadmap to meet your business goals 

Leadership Initiatives

This 2021 research focused on current consumer perspectives related to online tracking, opt-in vs. opt-out, and the process associated with each of these experiences on iOS given their recent launch of the ATT prompt. 

This report is focused on the methods and best practices companies are employing to gain consent responsibly within web, app, and email environments as discussed during a mid-July workshop with 14 senior marketers from brands, agencies, and technology companies. 

This 2021 flash survey focused on CMOs' awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed. 

This paper is an informative summary of the most relevant recent global research on consumer sentiment related to privacy and the use of identity. It provides actionable steps for advertisers to consider as they adjust and plan to do business in today’s more privacy-responsible marketplace. 

Name Title Company
Jeana D'Alonzo (Chairperson) Manager, Digital & Technology Excellence Johnson & Johnson Consumer Products Company
Gerard Babitts Head of Digital & Data Sanofi Consumer Healthcare
Matthew Becker Marketing Manager, Integrated Media Lowe's Companies, Inc.
Pei-Nong Chen   ClearChoice Dental Implant Centers
Sam Deutsch Global Director, Digital & Consumer Data AB InBev/Anheuser-Busch
Michael Donnelly Executive Vice President ANA
Christopher Franceschina   U.S. Bank
Rebecca Gerard Senior Counsel Walgreen Company
Alan Gravely Vice President Marketing - Jared Signet Jewelers
Dane Hulquist EVP, Head of Marketing Channels & Community Wells Fargo & Co.
Anna Johnson   MillerCoors LLC
Sampath Kummam AVP Synchrony Financial
Igor Levin Sr. Director NA Analytics Johnson & Johnson Consumer Products Company
Alfonso Marquez Account Planner Spectrum Reach
Alia Mohamed Senior Manager, Marketing Data & Technology Mars Petcare US, Inc.
Katie Mull Director of Media Activation Hoffmann Murtaugh
Chloe Riley Senior Manager, Global Digital Marketing Akamai Technologies, Inc.
  • Name

    Jeana D'Alonzo (Chairperson)

    Title

    Manager, Digital & Technology Excellence

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Gerard Babitts

    Title

    Head of Digital & Data

    COMPANY

    Sanofi Consumer Healthcare
  • Name

    Matthew Becker

    Title

    Marketing Manager, Integrated Media

    COMPANY

    Lowe's Companies, Inc.
  • Name

    Pei-Nong Chen

    Title

     

    COMPANY

    ClearChoice Dental Implant Centers
  • Name

    Sam Deutsch

    Title

    Global Director, Digital & Consumer Data

    COMPANY

    AB InBev/Anheuser-Busch
  • Name

    Michael Donnelly

    Title

    Executive Vice President

    COMPANY

    ANA
  • Name

    Christopher Franceschina

    Title

     

    COMPANY

    U.S. Bank
  • Name

    Rebecca Gerard

    Title

    Senior Counsel

    COMPANY

    Walgreen Company
  • Name

    Alan Gravely

    Title

    Vice President Marketing - Jared

    COMPANY

    Signet Jewelers
  • Name

    Dane Hulquist

    Title

    EVP, Head of Marketing Channels & Community

    COMPANY

    Wells Fargo & Co.
  • Name

    Anna Johnson

    Title

     

    COMPANY

    MillerCoors LLC
  • Name

    Sampath Kummam

    Title

    AVP

    COMPANY

    Synchrony Financial
  • Name

    Igor Levin

    Title

    Sr. Director NA Analytics

    COMPANY

    Johnson & Johnson Consumer Products Company
  • Name

    Alfonso Marquez

    Title

    Account Planner

    COMPANY

    Spectrum Reach
  • Name

    Alia Mohamed

    Title

    Senior Manager, Marketing Data & Technology

    COMPANY

    Mars Petcare US, Inc.
  • Name

    Katie Mull

    Title

    Director of Media Activation

    COMPANY

    Hoffmann Murtaugh
  • Name

    Chloe Riley

    Title

    Senior Manager, Global Digital Marketing

    COMPANY

    Akamai Technologies, Inc.