Experiential Marketing Committee, Southeast Chapter


Overview & Description
Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer.  Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

Committee Purpose
The Experiential Marketing Committee is for members who are responsible for their organizations' experiential marketing initiatives. Experiential marketing are becoming increasingly important components of the marketing communications mix, and growth has recently outpaced traditional advertising and promotion. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other’s' expertise and make their organizations more effective.

Committee Locations
ANA’s Experiential Marketing Committee meets quarterly in Chicago. Starting in Spring 2019, ANA will expand its quarterly Experiential Marketing Committee meetings to the Southeast. All meetings are free for ANA client-side and MSP Gold members to attend in-person or via webinar.  To join the Southeast or Chicago Committee, please contact Gena Casciano.

ANA staff managing the Experiential Marketing Committee is Gena Casciano


Discussion Topics

  • Measurement/ROI
  • Digital integration
  • Best practices for connecting the right sponsorship or event with the right brand in order to bring that brand to life
  • Contract management
  • Virtual events
  • Internal organization: how marketers are organized internally to manage events
  • Hospitality best practices
  • Maximizing marketing leverage
  • Cause-related marketing
  • Future trends in sponsorships

 

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold Level Associate Membership. There are no costs to join or attend meetings.

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name title company
Alexia Amerson Senior Brand Manager Strength of Nature
Terrica Bailey Senior Partnerships Manager RaceTrac Petroleum, Inc.
Lauren Bernath Sr Social and PR Manager Carvel Corporation
Anne Bernstein Brand Manager Serta Simmons Bedding Co.
Jawad Bisbis Vice President, International Marketing Focus Brands
Stephanie Borges Global Vice President, Strategic Marketing and Partnerships Six Flags Entertainment
Alex Brown Brand Marketing Manager InterContinental Hotels Group
Vivian Chen Director, Multicultural Market Strategies Northwestern Mutual
LAVINIA Cohen   Edrington
Tanya Coventry-Strader Corporate Development Officer Habitat for Humanity International, Inc.
Samantha Cribari-Starr Marketing Event Manager Carestream Dental
Cole Cummings Director of Marketing BoardActive
Ryan Cunningham Digital Marketing Manager 1st Franklin Financial
Christopher DeMarco Senior Industry Manager, Advertising PepsiCo, Inc.
Jennifer Donnell-Weinaug Sr. Procurement Manager, Marketing Coca-Cola North America
Nicolle DuBose Director, Marketing, Carvel Focus Brands
Susanne Duke Senior Account Executive Formerly of Coca-Cola North America
Russell Edwards RCX Analyst RRD Marketing Solutions
Nohora Garcia International Marketing Director Focus Brands
Megan Greene Director of Brand Marketing Focus Brands
Jessica Gutowski Brand Loyalty Specialist Focus Brands
Michelle Hare Marketing Department State Farm
Lindsay Haynes PR Manager Focus Brands
Juan C. Hurtado SVP, GM EVENTUS SFG
Andrew Jeon Marketing Manager Live Nation, Inc.
Marleena Jones Brand Manager Strength of Nature
Andrew Kallstrom Marketing Specialist Focus Brands
Michael Kaufman Senior Vice President, Brand Activation Division ANA
Kelly Keith Vice President, Marketing Strength of Nature
Sean Kelly Senior Coordinator; Experiential Marketing AFLAC, Inc.
Lauren Kirksey Experiential Marketing Specialist BlueCross BlueShield of Florida
Pey Lin International Marketing Manager Focus Brands
Richard Lyons Associate Bread Brand Manager Flowers Foods, Inc.
Patrick Maher Marketing Associate Flowers Foods, Inc.
Lisa Mark Vice President, Brand Strategy Voya Financial
Makeba Matthews Trade Marketing & Merchandising Manager Strength of Nature
Chantel McCants Associate, Brand Strength of Nature
Vanessa McPhill Manager, Digital Media Garden of Life
Trevor Minor Sr. Brand Manager Capital One Services, Inc.
Michele Morris Manager, Social Media Focus Brands
Jessica Murray Graphic Designer Carestream Dental
Aliya Nealy Marketing Coordinator Focus Brands
Melissa Pappion Senior Manager, Digital Marketing Strength of Nature
Cristina Patel Asst Manager, Digital Marketing Serta Simmons Bedding Co.
Ashley Pierce Brand Marketing Manager Newell Brands Inc.
Cameron Purcell Manager, Beautyrest Marketing Communications Serta Simmons Bedding Co.
Krystal Ritter Experiential Marketing Manager GuideWell Connect
Bree Rizzo Senior Manager, Field Marketing GuideWell Connect
Paul Robinson Director, Brand Activation ANA
Jeffrey Rojics Sr Logistics and Project Manager GuideWell Connect
Robin Seward CMO, Schlotzsky's Schlotzsky's
Marissa Sharpless   Focus Brands
Katelyn Siegel Sr. Marketing Manager Carvel Corporation
Sarah Smith   House of Blues Entertainment, Inc.
Mario Suffren Global Marketing Manager Focus Brands
Mollie Toland Manager, MarCom, C&I Knauf Insulation
Kathryn Torrey Brand Sponsorships & Experiential Marketing Capital One Bank
Gregory Trani Director of Sales Fine Brothers Entertainment (FBE)
Emily Troxel Senior Brand Manager InterContinental Hotels Group
JENNY WILLIAMS BRAND MARKETING MANAGER Moe's Southwest Grill
Stephanie Williams Strategic Director, Regional Marketing Planning American Cancer Society
Mei Wimmer Social Media Coordinator The Paper & Packaging Board
Wilson Wood Marketing Partnerships & Projects Specialist RaceTrac Petroleum, Inc.
Pilar Zaballa Field Marketing Manager - International Focus Brands
  • Name

    Alexia Amerson

    Title

    Senior Brand Manager

    COMPANY

    Strength of Nature
  • Name

    Terrica Bailey

    Title

    Senior Partnerships Manager

    COMPANY

    RaceTrac Petroleum, Inc.
  • Name

    Lauren Bernath

    Title

    Sr Social and PR Manager

    COMPANY

    Carvel Corporation
  • Name

    Anne Bernstein

    Title

    Brand Manager

    COMPANY

    Serta Simmons Bedding Co.
  • Name

    Jawad Bisbis

    Title

    Vice President, International Marketing

    COMPANY

    Focus Brands
  • Name

    Stephanie Borges

    Title

    Global Vice President, Strategic Marketing and Partnerships

    COMPANY

    Six Flags Entertainment
  • Name

    Alex Brown

    Title

    Brand Marketing Manager

    COMPANY

    InterContinental Hotels Group
  • Name

    Vivian Chen

    Title

    Director, Multicultural Market Strategies

    COMPANY

    Northwestern Mutual
  • Name

    LAVINIA Cohen

    Title

     

    COMPANY

    Edrington
  • Name

    Tanya Coventry-Strader

    Title

    Corporate Development Officer

    COMPANY

    Habitat for Humanity International, Inc.
  • Name

    Samantha Cribari-Starr

    Title

    Marketing Event Manager

    COMPANY

    Carestream Dental
  • Name

    Cole Cummings

    Title

    Director of Marketing

    COMPANY

    BoardActive
  • Name

    Ryan Cunningham

    Title

    Digital Marketing Manager

    COMPANY

    1st Franklin Financial
  • Name

    Christopher DeMarco

    Title

    Senior Industry Manager, Advertising

    COMPANY

    PepsiCo, Inc.
  • Name

    Jennifer Donnell-Weinaug

    Title

    Sr. Procurement Manager, Marketing

    COMPANY

    Coca-Cola North America
  • Name

    Nicolle DuBose

    Title

    Director, Marketing, Carvel

    COMPANY

    Focus Brands
  • Name

    Susanne Duke

    Title

    Senior Account Executive

    COMPANY

    Formerly of Coca-Cola North America
  • Name

    Russell Edwards

    Title

    RCX Analyst

    COMPANY

    RRD Marketing Solutions
  • Name

    Nohora Garcia

    Title

    International Marketing Director

    COMPANY

    Focus Brands
  • Name

    Megan Greene

    Title

    Director of Brand Marketing

    COMPANY

    Focus Brands
  • Name

    Jessica Gutowski

    Title

    Brand Loyalty Specialist

    COMPANY

    Focus Brands
  • Name

    Michelle Hare

    Title

    Marketing Department

    COMPANY

    State Farm
  • Name

    Lindsay Haynes

    Title

    PR Manager

    COMPANY

    Focus Brands
  • Name

    Juan C. Hurtado

    Title

    SVP, GM EVENTUS

    COMPANY

    SFG
  • Name

    Andrew Jeon

    Title

    Marketing Manager

    COMPANY

    Live Nation, Inc.
  • Name

    Marleena Jones

    Title

    Brand Manager

    COMPANY

    Strength of Nature
  • Name

    Andrew Kallstrom

    Title

    Marketing Specialist

    COMPANY

    Focus Brands
  • Name

    Michael Kaufman

    Title

    Senior Vice President, Brand Activation Division

    COMPANY

    ANA
  • Name

    Kelly Keith

    Title

    Vice President, Marketing

    COMPANY

    Strength of Nature
  • Name

    Sean Kelly

    Title

    Senior Coordinator; Experiential Marketing

    COMPANY

    AFLAC, Inc.
  • Name

    Lauren Kirksey

    Title

    Experiential Marketing Specialist

    COMPANY

    BlueCross BlueShield of Florida
  • Name

    Pey Lin

    Title

    International Marketing Manager

    COMPANY

    Focus Brands
  • Name

    Richard Lyons

    Title

    Associate Bread Brand Manager

    COMPANY

    Flowers Foods, Inc.
  • Name

    Patrick Maher

    Title

    Marketing Associate

    COMPANY

    Flowers Foods, Inc.
  • Name

    Lisa Mark

    Title

    Vice President, Brand Strategy

    COMPANY

    Voya Financial
  • Name

    Makeba Matthews

    Title

    Trade Marketing & Merchandising Manager

    COMPANY

    Strength of Nature
  • Name

    Chantel McCants

    Title

    Associate, Brand

    COMPANY

    Strength of Nature
  • Name

    Vanessa McPhill

    Title

    Manager, Digital Media

    COMPANY

    Garden of Life
  • Name

    Trevor Minor

    Title

    Sr. Brand Manager

    COMPANY

    Capital One Services, Inc.
  • Name

    Michele Morris

    Title

    Manager, Social Media

    COMPANY

    Focus Brands
  • Name

    Jessica Murray

    Title

    Graphic Designer

    COMPANY

    Carestream Dental
  • Name

    Aliya Nealy

    Title

    Marketing Coordinator

    COMPANY

    Focus Brands
  • Name

    Melissa Pappion

    Title

    Senior Manager, Digital Marketing

    COMPANY

    Strength of Nature
  • Name

    Cristina Patel

    Title

    Asst Manager, Digital Marketing

    COMPANY

    Serta Simmons Bedding Co.
  • Name

    Ashley Pierce

    Title

    Brand Marketing Manager

    COMPANY

    Newell Brands Inc.
  • Name

    Cameron Purcell

    Title

    Manager, Beautyrest Marketing Communications

    COMPANY

    Serta Simmons Bedding Co.
  • Name

    Krystal Ritter

    Title

    Experiential Marketing Manager

    COMPANY

    GuideWell Connect
  • Name

    Bree Rizzo

    Title

    Senior Manager, Field Marketing

    COMPANY

    GuideWell Connect
  • Name

    Paul Robinson

    Title

    Director, Brand Activation

    COMPANY

    ANA
  • Name

    Jeffrey Rojics

    Title

    Sr Logistics and Project Manager

    COMPANY

    GuideWell Connect
  • Name

    Robin Seward

    Title

    CMO, Schlotzsky's

    COMPANY

    Schlotzsky's
  • Name

    Marissa Sharpless

    Title

     

    COMPANY

    Focus Brands
  • Name

    Katelyn Siegel

    Title

    Sr. Marketing Manager

    COMPANY

    Carvel Corporation
  • Name

    Sarah Smith

    Title

     

    COMPANY

    House of Blues Entertainment, Inc.
  • Name

    Mario Suffren

    Title

    Global Marketing Manager

    COMPANY

    Focus Brands
  • Name

    Mollie Toland

    Title

    Manager, MarCom, C&I

    COMPANY

    Knauf Insulation
  • Name

    Kathryn Torrey

    Title

    Brand Sponsorships & Experiential Marketing

    COMPANY

    Capital One Bank
  • Name

    Gregory Trani

    Title

    Director of Sales

    COMPANY

    Fine Brothers Entertainment (FBE)
  • Name

    Emily Troxel

    Title

    Senior Brand Manager

    COMPANY

    InterContinental Hotels Group
  • Name

    JENNY WILLIAMS

    Title

    BRAND MARKETING MANAGER

    COMPANY

    Moe's Southwest Grill
  • Name

    Stephanie Williams

    Title

    Strategic Director, Regional Marketing Planning

    COMPANY

    American Cancer Society
  • Name

    Mei Wimmer

    Title

    Social Media Coordinator

    COMPANY

    The Paper & Packaging Board
  • Name

    Wilson Wood

    Title

    Marketing Partnerships & Projects Specialist

    COMPANY

    RaceTrac Petroleum, Inc.
  • Name

    Pilar Zaballa

    Title

    Field Marketing Manager - International

    COMPANY

    Focus Brands