Experiential Marketing Committee, Southeast Chapter

Overview & Description
Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal. Its importance lies in its ability to create a relevant bond with the consumer.  Today, Experiential Marketing includes events and more individual experiences, such as a demonstration of product’s performance, extra care/personal connection, and grassroots/affinity events. The key is creating an experience that stimulates an emotional connection and reinforces the essence of the brand. Experiential Marketing may also have an entertainment, cause, or celebrity aspect to it.

Committee Purpose
The Experiential Marketing Committee is for members who are responsible for their organizations' experiential marketing initiatives. Experiential marketing are becoming increasingly important components of the marketing communications mix, and growth has recently outpaced traditional advertising and promotion. This committee will provide a forum for members to share case studies, best practices, and network to ultimately elevate each other’s' expertise and make their organizations more effective.

Committee Locations
ANA’s Experiential Marketing Committee meets quarterly in Chicago. Starting in Spring 2019, ANA will expand its quarterly Experiential Marketing Committee meetings to the Southeast. All meetings are free for ANA client-side and MSP Gold members to attend in-person or via webinar.  To join the Southeast or Chicago Committee, please contact Gena Casciano.

ANA staff managing the Experiential Marketing Committee is Gena Casciano

Discussion Topics

• Measurement/ROI
• Digital integration
• Best practices for connecting the right sponsorship or event with the right brand in order to bring that brand to life
• Contract management
• Virtual events
• Internal organization: how marketers are organized internally to manage events
• Hospitality best practices
• Maximizing marketing leverage
• Cause-related marketing
• Future trends in sponsorships

Join A Committee

Participation in Brand Activation related Committees is a benefit of ANA membership and Gold & Platinum Level Associate Membership. There are no costs to join or attend meetings.

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