Joint Production Management and Advertising Financial Management

I. WELCOME AND MEMBER ROUNDTABLE DISCUSSION ON DELIVERABLES-BASED AND PERFORMANCE-BASED COMPENSATION MODELS (11:00 – 11:50am ET)
This is your opportunity to network and discuss key issues, challenges, and opportunities within advertising financial management. We will discuss deliverables-based and performance-based compensation models. Come prepared to introduce yourself and share any key issues, challenges, and opportunities you are working on.

Moderator:
David Beals, President - JLB + Partners

III. BREAK (11:50 – 12:05pm ET)

II. RE-DEFINING AGENCY PARTNERSHIPS @ META (12:05pm – 1:00pm ET)
This presentation will focus on Meta’s journey to optimize their partnerships with Media & Creative Agencies. Members will learn about Meta’s approach to Creative Agency Roster Model with implementation of 360 Qualitative Performance survey. For Media, members will learn about Meta’s enterprise-wide approach to consolidate Media Agencies and streamline agency management through a centralized Media Agency governance model. The presenters’ intent is to share Meta’s journey with the ANA Financial Management Committee and initiate best practices discussion with members to inform and continue to evolve their agency partnerships.

Speakers:
Tracy Avelar, Director Global Marketing Sourcing - Meta
Krista Hill, Marketing Sourcing Manager, Media - Meta
Phirun Son, Marketing Sourcing Manager, Creative - Meta