Advertising Financial Management

I. WELCOME (11:00 – 11:10am ET)

II. MARKETING PROCUREMENT FOR GOOD DEEP DIVE DISCUSSION (11:10 – 11:50am ET)
Building off her presentation at the 2020 ANA AFM Conference, Tracy Allery of Nestle USA, will lead a discussion on standards of principled sourcing for global agency relationships. We'll also discuss how to rid the profession of bad practices and how marketing procurement positively impacts on our industry. Come prepared to share!

Moderator:
Tracy Allery, Marketing Business Partner, NUSA Procurement - Nestlé USA

III. BREAK (11:50am – 12:00pm ET)

IV. UPDATE ON PRIVACY AND DATA REGULATIONS (12:00 – 12:30pm ET)
Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.

Speaker:
Dan Jaffe, Group Executive Vice President, Government Relations - ANA

V. MARTECH AND PROCUREMENT (12:30 – 1:00pm ET)
As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

Speaker:
Smiti Kumar, VP/Program Lead, CMO Practice - ANA