Advertising Financial Management
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I. WELCOME AND MEMBER ROUNDTABLE DISCUSSION ON CREATIVE AND PRODUCTION MODELS (11:00 – 11:50am ET)
This is your opportunity to network and discuss key issues, challenges, and opportunities within advertising financial management. We will discuss understanding the wrangling of the multitude of production and creative models. Come prepared to introduce yourself and share any key issues, challenges, and opportunities you are working on in 2022.
Moderator:
Sherry Ulsh, Senior Manager, Indirect Sourcing - The Hershey Company and Advertising Financial Management Committee Chair
II. THE CLOROX WAY: TRANSFORMING MARKETING PROCUREMENT (11:50am – 12:15pm ET)
In this session, Ashish Gupta from Clorox will share how they have transformed marketing procurement from an expectation to an experience and become a trusted partner within the marketing organization.
Speaker:
Ashish Gupta, Group Manager, Global Strategic Sourcing – The Clorox Company
III. BREAK (12:15 – 12:25pm ET)
IV. ANA REPORT: THE SUPPLIER PERSPECTIVE ON CERTIFICATION (12:25 – 1:00pm ET)
In December 2021, ANA conducted a survey that was sent to suppliers on the ANA/AIMM list of certified diverse suppliers to find out the process for certification, to understand its importance, benefits, challenges, ease/difficulty of the process, and more. Diana Hilaire, Director, Multicultural & Diversity Initiatives, ANA will discuss the survey’s findings.
Speaker:
Diana Hilaire, Director, Multicultural & Diversity Initiatives - ANA