Advertising Financial Management

NETWORKING (9:00 – 9:45 AM)
INTRODUCTIONS (9:45 – 10:00 AM)

I. FIRESTARTER SESSION: TOP PROCUREMENT ISSUES (10:00 – 11:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges. In this session, we'll discuss the following topics and others you want to explore:
• Agency (Relationship) Management
• Media Compensation
• SOW Best Practices
• Your Topic!

II. NOVO NORDISK: MANAGING YOUR AGENCY ROSTER (11:15AM – 12:15PM)
In this session, we'll dive into agency roster management from the procurement perspective. Kelley Mehan, senior category manager procurement, at Novo Nordisk, will share their approach to agency roster management and how you might want to consider your approach.

Speakers:
Kelley Mehan, Sr. Category Manager Procurement - Novo Nordisk Inc.
Marilyn Simeon, Director of Studio Agencies - Novo Nordisk Inc.

NETWORKING LUNCH (12:15 – 1:00PM)

III. PEPSICO: DRIVING EFFICIENCY AND EFFECTIVENESS IN MARKETING OPERATIONS (1:00 – 2:00PM)
PepsiCo recently partnered with AutonomyWorks to eliminate complexity in their marketing operations, including campaign management and data and analytics. AutonomyWorks partners with leading companies needing high quality marketing operations support. Chris DeMarco, senior industry manager A&M procurement, at PepsiCo will walk us through the new process, including creating collaborative teams and the results.

Speaker:
Chris DeMarco, Sr Industry Manager A&M Procurement - PepsiCo
Dave Friedman, Founder – Autonomy Works

IV. UPDATE ON THE ANA TRUST CONSORTIUM (2:00 – 2:30PM)
The ANA Trust Consortium is an alliance among ANA members and their partners that is a voice for brands on transparency, measurement, auditing, digital fraud, and brand safety through ongoing reporting and analysis. Hear an update on this important initiative and learn how you can get involved.

Speaker:
Bill Duggan, Group EVP - ANA