AFM/Media Day

MEDIA DAY

NETWORKING BREAKFAST (9:00 – 9:45 am)
INTRODUCTIONS (9:45 – 10:00 am)

I. FIRESTARTER DISCUSSION: RETAIL MEDIA NETWORKS (10:00 – 10:45 am)
Retail media networks are channels spanning individual retailers or a multitude of retailers. They can range from static posters, POS material, audio, visual/digital, and many things in between. In this member roundtable discussion, we'll focus on retail media networks from the client-side marketer's perspective.

Facilitators:
Sherry Ulsh, Senior Manager, Indirect Sourcing - The Hershey Company
Greg Wright, Senior Director – Association of National Advertisers

II. UNITED HEALTHCARE: MANAGING MEDIA AGENCY RELATIONS (10:45 – 11:30 am)
UnitedHealthcare is dedicated to helping people live healthier lives and making the health system work better for everyone by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. In this session, Jason Trubowitz, AVP of Strategic Media Planning & Advertising at UnitedHealth Group will share some examples of UHG "Playbooks" he has created to improve Agency/Client relationships that aim to make United a better agency partner and set their agency up for success.

Speaker:
Jason Trubowitz, AVP of Strategic Media Planning & Advertising – UnitedHealth Group

III. TRENDS IN MEDIA ADVERTISING (11:45 am – 12:30 pm)
Everyone is talking about digital media and programmatic advertising. But traditional media advertising is still going strong. Hear from eMarketer Principal Analyst Lauren Fisher on what they expect to happen in the industry over the next decade and how retail media networks may impact your media plan.

Speaker:
Jasmine Enberg, Principal Analyst - eMarketer, Inc.

LUNCH (12:30 – 1:15 pm)

IV. ANA UPDATE: TRUST CONSORTIUM (1:15 – 1:30 pm)
In 2019, the ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. In this brief session, we'll hear an update on the trust consortium.

Speaker:
Bill Duggan, Group EVP – Association of National Advertisers

V. M + P = 3 (1:30 – 2:30 pm)
While The Hershey Company has been bringing "goodness to the world" for 125 years, reaching today's consumers effectively has become challenging in an ever-shifting media landscape. In this session, Kevin McCollum will discuss Hershey's evolution over the past 5 years, and how a true partnership between Media and Procurement has led to the success of both teams.

Speaker:
Kevin McCollum, Manager, Indirect Sourcing - The Hershey Company