Committees | Events & Webinars | Advertising Financial Management | ANA

Advertising Financial Management

This event is over.


I. WELCOME AND INTRODUCTIONS (11:00 – 11:10a.m. ET)

II. MEMBER ROUNDTABLE DISCUSSION: RECAP OF 2023 AND LOOKING AHEAD TO 2024 (11:10 – 11:40a.m. ET)
In this roundtable discussion, we are looking back on the past year and thinking ahead to 2024. We will review the most popular committee topics this year and ask attendees what they are most interested in discussing next year. Come prepared to share your milestones and accomplishments of 2023, as well as your opportunities to come in 2024.

Moderator:
Sherry Ulsh, Director, Indirect Procurement – The Hershey Company and Advertising Financial Management Committee Co-Chair

III. THE ASPEN GROUP (TAG): ALLOCATING SPEND ACROSS SUPPLIERS IN A MULTI-BRAND ORGANIZATION (11:40a.m. – 12:15p.m. ET)
TAG is a collective of health care brands including Aspen Dental, WellNow, ClearChoice, Chapter Medical, and AZPetvet. The marketing procurement operation interacts closely with internal stakeholders in planning sessions to allocate all-important funds across the house of brands. Learn how TAG organizes their procurement staff to sufficiently monitor each brand in the organization, and how they prioritize spend and supplier support to help the entire business grow.

Speakers:
David Harris, Senior Director, Marketing Procurement – TAG
Elizabeth Skipor, Senior Category Manager, Marketing – TAG

IV. BREAK (12:15 – 12:25p.m. ET)

V. BEST BUY: PROACTIVE PARTNERSHIPS DRIVE BUSINESS RESULTS (12:25 – 1:00p.m. ET)
Where there is partnership, there is progress. Best Buy’s procurement team are committed to fostering strong relationships with internal and external partners to better recognize efficiencies and measure ROI. For Carrie Kesseh, senior manager of marketing sourcing, these partnerships have been most beneficial in the RFP process, scope reviews, and internal planning sessions. Here, Carrie will share her advice for inviting procurement into the larger marketing conversation.

Speaker:
Carrie Kesseh, Senior Manager, Marketing Sourcing – Best Buy