Agency Relations
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I. WELCOME (11:00am – 11:05am ET)
II. UPCOMING SAG-AFTRA COMMERCIALS CONTRACT NEGOTIATIONS (11:05am – 11:20am ET)
III. ANA 'CLIENT-AGENCY OPTIMIZATION' ENTERPRISE CURRICULUM (11:20am – 11:30am ET)
IV. AGENCY TRANSFORMATION AT CITRIX: A HERO'S JOURNEY (11:30am – 12:10pm ET)
Agency transformation is a journey filled with trials, tribulations, and revelations. In this session, you'll learn how Citrix took an introspective approach to its journey toward centralizing its creative and media agencies into an AOR model of operations. You will hear about the phases Citrix experienced in developing its AOR model and guidance for marketers in taking on the call for transformation.
Speaker:
Arturo Siguenza, Senior Manager, Advertising & Media – Citrix
V. BREAK AND NETWORKING (12:10pm – 12:15pm ET)
VI. 2022 AGENCIES: WHAT TO WATCH FOR & HOW TO REACT (12:15pm – 12:45pm ET)
In this interactive session, Simon Francis, CEO from Flock Associates will present 2022 agency trends, what to watch out for, and how marketers can react. Drawing upon Flock's experience of working with many leading global advertisers and thousands of agencies Flock will outline new types of agency, holding company trends, new services, and new commercials models as well as show some solutions for "old" but relevant issues; agency performance management, relationships, staff churn, technology costs etc.
Speaker:
Simon Francis, Chief Executive Officer – Flock Associates
VII. MEMBER ROUNDTABLE DISCUSSION (12:45 – 1:00pm ET)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. Often times, marketers are faced with similar challenges. In this session, we'll discuss emerging capabilities and needs.
Moderators:
Nicole Apple, Head of Global Strategic Agency Management – Kimberly-Clark and Agency Relations Committee Co-Chair
Kerry Kielb, Director, Vendor and Agency Management – AT&T and Agency Relations Committee Co-Chair