Agency Relations

WELCOME (11:00 – 11:10 AM)

I. CONDUCTING AGENCY SEARCH AND PITCH SESSIONS DURING A PANDEMIC (11:10 – 11:45 am)
In this session, we'll hear from Joanne Davis, an ANA faculty member, on best practices to conduct an agency search and vetting during a pandemic and social distancing. Joanne will also discuss how to best run an agency pitch session virtually.

Speaker:
Joanne Davis, Founder - Joanne Davis Consulting

II. TD BANK: PRODUCING A COMMERCIAL VIRTUALLY WITH YOUR AGENCY (11:50 am – 12:25 pm)
When TD Bank and TBWA\Chiat\Day New York came up with the idea of making a quarantined version of their popular "Dancer" spot during a recent "rapid-fire ideation" session, they had to figure out how to produce it entirely virtually. Hear how a strong agency-client relationship allowed TD Bank to reinvigorate a popular commercial for today's times.

Speakers:
Samantha Cescau, Executive Strategy Director, Business Lead, TBWA\Chiat\Day New York
Jesse Sutow, VP, Senior Manager, Advertising & Marketing Communications, TD Bank

III. CLOROX: WINNING WITH INFLUENCER MARKETING (12:30 – 1:05 pm)
Clorox and Reach Agency recently won a REGGIE Award for their influencer marketing campaign, "Will It Clog?" In this session, hear how Clorox and Reach Agency worked together on their influencer marketing plan and produced award-winning content.

Speaker:
Bryan Clurman, Brand Marketing – The Clorox Company