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On Best Behavior – How the Demands on Client-Agency Teams are Changing

 Event Recaps

Verizon's Responsible Action Plan

 Event Recaps

I. WELCOME (11:00am – 11:10am ET)

II. VERIZON'S RESPONSIBLE ACTION PLAN (11:10am – 11:45am ET)
In this session, Denis Budniewski, Director, Agency Effectiveness at Verizon, will share Verizon's new responsible marketing action plan that builds off the company's long-term commitment to Diversity, Equity and Inclusion (DE&I). The plan, driven by Verizon and its agency partners, IPG, Publicis and WPP, is a result of ongoing efforts to address DE&I in the marketing industry with tangible actions that drive lasting impact at scale.

Speakers:
Denis Budniewski, Director, Agency Effectiveness – Verizon
Robert Varley, Manager, Agency Effectiveness - Verizon

III. MEMBER DISCUSSION: DIVERSITY AND INCLUSION (11:45am – 12:15pm ET)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a "closed door" environment, leveraging knowledge and insights from peers that can be applied to your own business. Often times, marketers are faced with similar challenges.

In this session, we'll discuss the topic of Diversity and Inclusion:

  • What are your Diversity and Inclusion goals within your marketing ecosystem?
  • What are your biggest challenges?
  • What's going well with your agencies?
  • Discuss what has been successful

Moderators:
Nicole Apple, Head of Global Strategic Agency Management – Kimberly-Clark and Agency Relations Co-Chair
Kerry Kielb, Director, Global Agency Strategy and Operations – InterContinental Hotels Group (IHG) and Agency Relations Co-Chair

IV. BREAK AND NETWORKING (12:15pm – 12:25pm ET)

V. ON BEST BEHAVIOR – HOW THE DEMANDS ON CLIENT-AGENCY TEAMS ARE CHANGING (12:25pm – 1:00pm ET)
Drawing on more than 23,000 client-agency relationship evaluations over the past 20 years, Aprais will reveal some important shifts observed in the top and bottom performers. Changes have been seen both in the functional aspects of each team role, as well as in the increasingly important behaviors, common to all job functions. But what are these changes? Aprais will discuss the changes in the following points:
• The characteristics of good client-agency performance: How have they changed in the past decade?
• The human factor: Seven behaviors that distinguish the best from the worst client-agency relationships
• Coping with COVID: What data reveals about team behavior during lockdown

Speakers:
Kim Walker, Founder and Executive Chairman - Aprais
Beth Lewis, Head of Client Services - Aprais