In-House Agency, West Coast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. CONSTELLATION BRANDS: IN-HOUSE AGENCY CASE STUDY (10:00 – 11:00AM)
In this session, staff from Constellation Brands' in-house agency team will share various aspects of their in-house agency. The team will take attendees through their in-house agency journey, as well as dive into their organizational structure. They will also focus on how their strategic approach to working with marketing and finance. And they'll showcase some of their great creative!

Speakers:
Jerome Maureze, Design Manager – Constellation Brands, Inc.
Liz Morgan, Creative Director – Constellation Brands, Inc.
Sean Rush, Account/Project Manager – Constellation Brands, Inc.


II. FRANKLIN TEMPLETON INVESTMENTS: IN-HOUSE AGENCY CASE STUDY (11:15AM – 12:15PM)
In-house agencies can take on many different shapes and sizes and can often change in scope over a long tenure. In this session, Kate Roberts, director of global creative services at Franklin Templeton Investments, will share her journey and their future plans, including lessons learned and key takeaways.

Speaker:
Kate Roberts, Director – Global Creative Services - Franklin Templeton Investments


LUNCH (12:15 – 1:00PM)


III. DELIVERING VALUE: MGM RESORTS' IN-HOUSE AGENCY (1:00 – 2:00PM)
Hot off her presentation at the ANA Advertising Financial Management Conference, Jessica Cipolla-Tario, SVP advertising and content at MGM Resorts International and ANA In-House Agency West Coast Chapter Committee Chair, will provide a more in-depth look at structuring your in-house agency to be efficient and to deliver value and quality. We'll take a look inside MGM Resorts in-house agency to see how they did it, including their re-organization and how they shifted the focus from scope creep and quantity to estimated hours and quality work.

Speaker:
Jessica Cipolla-Tario, SVP Advertising and Content - MGM Resorts International and ANA In-House Agency West Coast Chapter Committee Chair


IV. ROUNDTABLE DISCUSSION: ORGANIZATIONAL STRUCTURE (2:00 – 2:30PM)
In this roundtable discussion, we'll focus on in-house agency organizational structure, what works and what doesn't, as well as lessons learned. Come prepared to discuss your organization structure! We'll also discuss major trends, topics, and current issues members are facing as an in-house agency. Come with your questions and suggestions!

Facilitators:
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - MGM Resorts International and ANA In-House Agency West Coast Committee Chair
Gregory Wright, Director, Conferences and Committees – ANA


V. VIP EXPERIENCE: TASTING EVENT (2:30 – 4:00PM)
Please join us for hors d'oeuvres and a tasting event at Constellation Brands' on-site bar. Sample some of their delicious wines, spirits and beers while networking with your colleagues.