In-House Agency, West Coast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. ROAR: REBRANDING AN IN-HOUSE AGENCY & A NEW RETAINER MODEL (10:00 – 10:45PM)
Earlier this year, MGM Resorts' in-house agency launched its new branded self: ROAR Communications. Hear why and how the branding decision was made, including aspects of the launch and reception. We'll also dive into their new retainer model for billing!

Speaker:
Jessica Cipolla-Tario, Senior Vice President Advertising and Content - ROAR Communications; MGM Resorts International and ANA West Coast In-House Agency Committee Chair

II. WONDERFUL: WHEN AN IN-HOUSE AGENCY LAUNCHES A BRAND (11:00 – 11:45AM)
Wonderful Agency is the award-winning, full-service in-house marketing communications agency for The Wonderful Company and its roster of healthy, iconic brands. Recently, the company launched a new brand of rosé: JNSQ. Get an inside look at how the in-house agency developed this new brand, including strategy, creative, and execution

Speakers:
Lori Hobson, SVP Managing Director - Wonderful Agency; The Wonderful Company
Darren Moran, Chief Creative Officer - Wonderful Agency; The Wonderful Company

III. EXPERIAN: BRINGING BROADCAST ADVERTISING IN-HOUSE (12:00 – 12:45AM)
Daren Levis, director of brand advertising at Experian, will explain how he was able cut the ties of an AOR relationship and go on a successful three-year run of internal broadcast production. He will be joined by Ellen Utrecht of MikeTeevee, who will explain how decoupled production works. They may even inspire some of you to take tackle TV production on your own.

Speakers:
Daren Levis, Director, Brand Advertising - Experian Consumer Services
Ellen Utrecht, Founder/Executive Producer – MikeTeeVee.com

LUNCH (12:45 – 1:30PM)

IV. WONDERFUL AGENCY TOUR (1:30 – 2:30PM)
We will take a tour of Wonderful Agency's new in-house facilities, highlighting many of the unique features.