Analytics & Data Science

WELCOME & INTRODUCTIONS (11:00 AM ET)

I. Analytics for Decisioning in the Age of Data Deprecation (11:10 AM -11:50 AM)

Businesses count on what was once a firehose of data to analyze performance and understand consumer behavior. However, data is becoming more restrictive rather than more available – with mounting restrictions from browsers, walled gardens and devices brands find themselves in a strange new world. How do organizations evolve measurement strategies in a world with limited consumer tracking and data access and continue to make decisions based on accurate insights? Maggie Merklin will walk through real life examples of how brands are approaching the new age of data deprecation. 

Speaker:
Maggie Merklin, Executive Vice President, Analytics Partners

II. Future Trends and Practicalities in AI (11:50 AM - 12:30 PM)

Hear three real-world stories from a financial services and customer marketing POV using decision-making automation systems commonly known as AI (Artificial Intelligence). Will the future of marketing be completely automated, or will non-linear decisions remain with humans? How is AI hyper-personalization software developing and what can and cannot be automated? What is practical to do on a scale of millions while safeguarding and managing customer data? How are cross-functional teams building software today. Along the way, we'll see a picture emerge about the probable future of AI in marketing.

Speakers:
Jim Griffin, Americas Director, Cartesian DataSciences
Deborah Wall, Executive Director, Data Sciences, Prudential Financial

III. MEMBER ROUNDTABLE & CHALLENGES DISCUSSION (12:30 PM - 1:00 PM)

Participate in a discussion of submitted challenges in marketing analytics. Get guidance on trends and hot topics in ML, AI, and more! This is a great opportunity to learn from your peers.

Moderator:
Dr. Devyani Sadh, Ph.D., CEO & Chief Data Officer, Data Square