Account-Based Marketing Committee Meeting on (ABX) Account-Based Experience

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The successful implementation of account-based experience (ABX) strategies takes a village and a shift in mindset. For most B2B companies, the journey is not linear; nor is it a funnel. So, where do you start? In this session, we’ll uncover the foundational principles of ABX: from how to achieve organizational alignment to where to place your technology investments and everything in between.

Takeaways include:

Understanding the key differences between Demand Generation, ABM, and ABX.
Actionable tips on how to align teams on engagement triggers and success goals.
How to inspire a zero-waste marketing strategy to yield better opportunities.

Sarah Doughty
Sr. Director, Media Strategy
Merkle B2B

III. Q&A (11:40 am – 11:55 am ET)

VIII. CLOSING REMARKS (11:55 am – 12:00 pm ET)

Schedule/Speakers Subject To Change.

ANA Committee Member Testimonial - The Hershey Company

"I have been involved for many years with ANA committees since I started to work in the Marketing Finance and Procurement space. The value has been a great return on my time invested. I have significantly broadened my best practice network with top brands and advertisers. In addition, the content of the committee meetings combined with conferences, webinars, and the use of the marketing knowledge center has enabled me to be a true partner with our marketing teams and bring significant value add to my company."
Sherry Ulsh, Director of Indirect Procurement, The Hershey Company