Customer Experience Committee Meeting

I.  WELCOME REMARKS (11:30 – 11:40 am ET)

II. DIGITAL CUSTOMER EXPERIENCE (11:40 am – 12:00 pm ET)

Linda Brunner - who is responsible for digital customer experience within the IT function at Siemens Healthineers - and who is a former marketer now reporting to IT - shares how she, her team, and her company address the above - including the importance of keeping the customer at the center and identifying dis-satisfied customers early. Linda also shares the importance of existing customer retention, and how her organization focuses on that, in a modern marketing world where so much emphasis is on "acquisition" at the risk of taking "retention" for granted.

Key Takeaways:

• What is "Digital Customer Experience"?
• How do you manage it?
• What are some of the key measurements you should utilize?
• What are the technologies and tools you need to succeed at it?
• And why does it all matter?

Speaker:

Linda Brunner
Senior Vice President, Head of IT Digital Customer Experience
Siemens Medical Solutions USA, Inc.

III. Q&A (12:00 pm – 12:15 pm ET)


IV. ROUNDTABLE DISCUSSION (12:15 pm – 1:00 pm ET)

Concluding this event, we will discuss an overview of what was learned and discussed so that may benefit from insights shared. This will allow attendees to contribute to a robust discussion of the meeting, keynote presentation, related subject concepts, and/or pain points. We hope that you stay for this part of the meeting as it is a great way to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of Customer Experience.