Strengthening Sales and Marketing Alignment: Account-Based Marketing Committee Meeting

We all know that sales and marketing alignment is critical to account-based marketing success. But there’s a natural tension between both groups – even if they are all working toward the same goal. In this meeting, we’ll find out how to break through that barrier and why aligning under purpose can be the key to greater collaboration and stronger results.

This committee meeting will start with a fireside chat with Lisa McLeod on how sales and marketing can work together toward a greater common goal and good. She is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. The discussion will cover ways to reframe the sales and marketing narrative to drive results.

I. WELCOME REMARKS (11:00 – 11:10 am ET)

II. FIRESIDE CHAT: ALIGNING WITH PURPOSE (11:10 am – 11:40 am ET)

Speaker:

Lisa Earle McLeod
Founder
McLeod and More / Author of Selling with Noble Purpose

III. BREAKOUT SESSIONS (11:40 am – 12:20 pm ET)

Our breakout rooms will allow attendees to meet in smaller groups for a more intimate and robust discussion of the meeting, keynote presentation, related subject concepts, and/or pain points.

In this meeting, we will dedicate two breakout rooms, each room led by an ABM co-chair and ANA moderator. Once these breakout rooms close and we reconvene in the main room, each leader will discuss an overview of what was learned and discussed so that may benefit from insights shared.

We hope that you stay for this part of the meeting as it is a great way to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of Account-based Marketing.

IV. TOP TAKEAWAYS (12:20 pm - 12:30 pm ET)

V. MEETING ADJOURNS (12:30 pm ET)