Content Marketing
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NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:45AM)
Speaker: Paul P. Robinson, Director, Commerce & Content Marketing, ANA
I. Session 1: What Amex has learned from OPEN Forum and what’s next (9:45AM – 10:30AM)
From a mission-driven content strategy to a continuous drive for innovation: American Express shares what it has learned and continues to build upon since launching OPEN Forum over ten years ago and, more recently, evolving it into the new Business Trends and Insights.
Speaker: Courtney Colwell, Director of Content Marketing, American Express
II. Session 2: Examining Brand Safety in Content Placement (10:30AM – 11:15AM)
Dave will share how Snap how focused on this critical issue with products like Snap Select that allows brands to reserve ad space on Discover, the media section of Snap.
Speaker: Dave Roter, VP, Global Agency Partnerships, Snap
COFFEE BREAK (11:15AM – 11:30AM)
III. Session 3: Insights as the basis for Content Marketing Strategy for WaPo (11:30 AM – 12:15 PM)
The Washington Post will showcase how they leverage reader data, editorial insights and audience consumption habits to inform their work for marketers. These insights impact content strategies, content creation and content distribution plans for brands targeting B2C, B2B and thought leader audiences. Insights.
Speaker: Paul Tsigrikes, VP Marketing & Brand Studio, The Washington Post
IV. Session 4: 2019 Content Marketing Survey & Roundtable (1:00PM – 1:45PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In today’s Roundtable, we will reveal top line findings from the recently completed Joint ANA/Content Council Content Marketing survey, as well as its implications for the industry, as the leaping off point for a group discussion.
Speakers:
Paul P. Robinson, Director, Commerce & Content Marketing, ANA
Paul Tsigrikes, VP Marketing & Brand Studio, The Washington Post