Sponsorship & Experiential Marketing

NETWORKING LUNCH (12:00 - 12:30pm CT)

INTRODUCTIONS (12:30 - 12:45pm CT)

I. Makers Wanted: Leveraging Local Makers in a National Activation (12:45 - 1:30pm CT)
Makers Wanted is a national experiential marketing program that shares Maker’s Mark’s history and legacy of craftsmanship with bourbon drinkers across the country.  With custom-built environments inspired by our home in Loretto, Kentucky, the Makers Wanted tour connects our target with influential makers in their own community to create unique, hands-on experiences that reinforce our craft credentials, all while sharing our one-of-a-kind brand history with consumers.

Ashley Tuffy
Associate Brand Manager - Maker's Mark
Beam Suntory

II. Create Experiences with Impact - How Design and Technology Deliver (1:30 - 2:15pm CT)
Design brings a brand to life at an event and technology is the backbone that creates a seamless experience. In this session, you'll hear from the live squad at Morningstar and learn: how to bring design elements in to your event that bring your brand to life for your attendees; how to wow attendees with new technologies like augmented reality and virtual reality; and how to measure the impact.

Leslie Marshall
Head of Experiential Marketing
Morningstar

Renee Benz
Design Director, Global Marketing & Brand 
Morningstar

COFFEE BREAK (2:15 - 2:30pm CT)

III. Brand Impact through Music Sponsorships (2:30 - 3:15pm CT) 
Through a planned and strategic approach, brands have a huge opportunity to align with music artists and create experiences that deliver a substantial brand impact and access a wider, more engaged audience. In this presentation, U.S. Cellular will share how they’re leveraging music artist sponsorships and live concerts that drives brand affinity, breakthrough media coverage, engagements and qualified leads.

Michael Behee
Sponsorship Manager, Sports & Entertainment
U.S. Cellular®

IV. Creating Meaningful and Relevant Connections - the Allstate Way (3:15 - 4:00pm CT)
From youth soccer organizations to professional leagues, Allstate has been a loyal supporter of the soccer community for more than a decade, always with the goal of giving back and protecting fans and the sport they love. Join us to hear how the organization has developed creative strategies that breakthrough the clutter and reach key stakeholders at all levels and across all demographics

Dan Keats
Director Consumer Marketing - Sponsorships
Allstate Insurance Company

HAPPY HOUR (4:00 - 5:00pm CT) - Please join us immediately following the presentations for a fun-filled happy hour at Beam Suntory.