Brand Management, West Coast Chapter

NETWORKING BREAKFAST (9:30 – 10:15AM)
INTRODUCTIONS (10:15 – 10:30AM)

I. VALUES BASED MARKETING OF THE SEPHORA BRAND (10:30-11:30AM)
In this session, Abigail Jacobs and Anne Cambria will share how, in Sephora's 20th year in the U.S., the team developed a Brand campaign that amplified Sephora's values and drove brand preference in a crowded and competitive market.

Speakers:
Abigail Jacobs, VP of Campaigns, Content and Brand Marketing – Sephora USA
Anne Cambria, Senior Director, Campaigns & Content – Sephora USA

II. MARKETING YOUR BRAND AT SEPHORA (11:30 –12:30PM)
In this session, Celessa Baker will share how she and her team guides brands to create differentiated and compelling marketing plans in the Sephora retail environment.

Speaker:
Celessa Baker, Senior Director, Brand Marketing - Sephora

III. MEMBER ROUNDTABLE DISCUSSION/LUNCH (12:30-1:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in effective brand marketing. Topics might include talent, emerging platforms, measurement, managing multiple partners, data integration, and more. Please come prepared to share! Something specific you'd like to discuss? Feel free to submit in advance to cwaite@ana.net and we will use your suggestions to guide the conversation.

Facilitator:
Claudine Waite, Director, Content Marketing – ANA