Digital & Social

NETWORKING BREAKFAST (9:00 – 9:45 a.m.)
INTRODUCTIONS (9:45 – 10:00 a.m.)


I. IBM: LEVERAGING NEW TECHNOLOGY IN MARKETING (10:00 – 10:45 a.m.)
In this session, Robert Edelman, Principal Analyst, Media Analytics at IBM will share how IBM leverages new technology like AI in a variety of ways to help connect with consumers online.

Speaker:
Robert Edelman, Principal Analyst, Media Analytics - IBM 


II. PROGRAMMATIC – SEEING THROUGH THE FINANCIAL FOG (11:00 – 11:45 a.m.)
With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this session, we will reveal key findings from this programmatic study and provide action steps for marketers.

Speaker:
Andrew Altersohn, Chief Executive Officer – AD/FIN Solutions


LUNCH (11:45 a.m. – 12:15 p.m.)


III. TOYS"R"US: FROM LIVE STREAM TO SOCIAL ENGAGMENT (12:15 – 1:00 p.m.)
In this session the digital team at Toys"R"Us will share insights from their recent campaign that integrated a live feed of April the Giraffe giving birth at the Animal Adventure Park.

Speakers:
Candace Disler, Assistant Manager, Public Relations – Toys"R"Us
Fabio Marciano, Director of Marketing and Brand Strategy – Babies"R"Us


IV. MEMBER ROUND TABLE DISCUSSION: LEVERAGING NEW TECHNOLOGIES (1:00 – 1:30 p.m.)
In this session we will discuss various aspects and best practices of digital and social media. ANA Digital & Social committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitators:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – MasterCard Worldwide and Digital & Social Committee Co-Chair
Meghan Medlock, Senior Director, Conferences & Committees – ANA


TRAVEL FROM ANA TO CADILLAC HOUSE (1:30 – 2:00 p.m.)


VI. TOUR OF CADILLAC HOUSE @ 330 HUDSON STREET (2:00 – 2:45 p.m.)
Located in downtown New York City, the Cadillac House represents the brand's commitment to its new home, one of the most dynamic locales in the world. Open to the public, the Cadillac House functions simultaneously as a gallery, retail space, café and exhibition area for the company's flagship vehicles. Cadillac has built its 113-year history by setting the standard in automotive power, technology and style, and the Cadillac House is an opportunity to share the brand's singular perspective on subjects beyond automotive design. ANA Members will get a behind-the-scenes look at this groundbreaking space.

Tour guide:
Melody Lee, Director, Cadillac Brand Marketing and Cadillac Global Marketing – Cadillac