Digital & Social

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. MEMBER ROUNDTABLE (10:00 – 10:30AM)
ANA Digital & Social Committee members will have an opportunity to network and discuss key issues/challenges/opportunities that were brought up in the Introduction/Firestarter session and that were also generated throughout the content sessions. We will have an open discussion and/or we will possibly break up into smaller groups to benchmark and network on issues related to topics such as influencer marketing, content marketing, programmatic, new technologies, data and analytics, and more!

Facilitators and Committee Co-Chairs:
Michael Donnelly, Senior Vice President, Group Head, Global Digital Marketing – Mastercard Worldwide
John H. Bell, Vice President, Enterprise Digital Marketing – Travelers Insurance

II. HEINEKEN: DIGITAL CASE STUDY (10:30 – 11:15AM)
Heineken is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. In this session, Heineken will share insights on recent digital campaigns and the data-based strategies that made them successful.

Speakers:
Julia Nizinski, Digital Media Director – Heineken
Elizabeth Blanch, Media Insights and Performance Manager – Heineken

III. RETURN ON INFLUENCERS: THE FUTURE OF TIK TOK (11:30 – 12:15PM)
As TikTok has taken the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this session, R3’s Co-Founder and Principal, Greg Paull, will share best practices from the most digitally advanced market in the world, and provide key insights on how marketers can make the most of influencer partnerships in 2020.

Speaker:
Greg Paull, Co-Founder and Principal – R3

NETWORKING LUNCH (12:15 – 12:45PM)

IV. HELLO PRODUCTS: LESSONS FROM A CATERGORY DISRUPTOR (12:45PM – 1:30PM)
Hello is a new kind of naturally friendly™ oral care, created by a small, independent crew using thoughtful ingredients so delicious you’ll rush to brush. In this session, Hello Products founder Craig Dubitsky will share how the category disruptor has leveraged digital to challenge large-scale brands in the personal care space.

Speaker:
Craig Dubitsky, friendly founder – Hello Products

V. AAA NORTHEAST: DIGITAL CASE STUDY (1:30 – 2:00PM)
AAA Northeast, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 2.1 million member and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers. In this session, Sierra Barter, Social Media Manager at AAA Northeast will share the innovative work they are doing in the digital & social space.

Speaker:
Sierra Barter, Social Media Manager – AAA Northeast