Influencer Marketing and Digital & Social
This event is over.
The first 20 attendees to RSVP will get to access to the 1:10pm CT ball game against the Seattle Mariners and enjoy it from a suite with fellow ANA members.
This event is in-person only and no virtual option is available.
I. Breakfast & Registration (9:30 CT)
II. Announcements & Introductions (10:00 - 10:15 a.m. CT)
III. Weber Grills Fires Up With AR (10:15 a.m. - 11:00 a.m. CT)
In this session, learn how Weber Grills used an engaging augmented reality experience to allow consumers to explore 3D models and interactive product features from the comfort of their phones.
Speakers:
Kristina Peterson-Lohman, Vice President, Global Communications, Weber Grills
Randy Gress, Managing Director & Chief Client Officer, NEXT/NOW
A collaborator and business strategist, Randy Gress has worked in digital experience design for 10+ years, working directly with NEXT/NOW’s clients and partners. Randy is integral in formulating and supporting a clear client partner process from strategy to project completion. Randy’s focus on process-driven innovation is leading the company to its leadership position in experience design. Throughout his ten+ years at NEXT/NOW, he has brought to life projects for Under Armour, NBA, Adidas, Intel, Chicago Cubs, Samsung, John Deere, United Airlines, Nissan, and more.
IV. HOW SIMPLY SPIKED BECOME THE MOST SUCCESSFUL LAUNCH IN MOLSON COORS HISTORY (11:00 - 11:45 a.m. CT)
When Simply, America’s #1 juice brand, announced it was launching an alcoholic version, Black Twitter went wild. Molson Coors’ goal was to use the organic outpouring of love to spread the word about Simply Spiked Lemonade. But before any of that, they did their homework. They built a diverse team and created clear guidelines for tone of voice, in particular AAVE (African American Vernacular English), and how to create messaging that felt authentic without pandering.
In this session, learn how Molson Coors reached Black audiences on Twitter and Instagram, and used a targeted influencer approach to sell an incredible 1.9 million cases in the first 3 months of launch, generating 1.2 million views on TikTok and exceeding business objectives by 323%, making it the most successful launch of a new product in Molson Coors' long history.
Speakers:
Marcus McCoy, Senior Art Director, Molson Coors Beverage Company
Rory Mcclenaghan, Social Media/Community Management, Molson Coors Beverage Company
V. Break (11:45 - 11:55 a.m. CT)
VI. CHICAGO WHITE SOX’S SOCIAL MARKETING WINS (11:55 - 12:35 p.m. CT)
Recently, the White Sox have been recognized throughout the sports industry as leaders in digital and social sponsorship. With an increase of over 75% over the past three years in sponsorship sales through digital, the team continues to innovate and create engaging sponsored content. To help execute these sponsorships, the White Sox partner with Slate, a branding and content creation tool, to enhance and promote partnership on all social media platforms. In this session, hear from Chicago White Sox's marketing team on their creative approach to social content that engages and delights fans.
Speaker: Jacy Andrews, Senior Coordinator of Social Media, Chicago White Sox
POST EVENT VIP LUNCH & BALLGAME
The Chicago White Sox have generously donated a VIP suite for 20 ANA members to stay and enjoy lunch and watch the 1:10pm-4pm CT ball game against the Seattle Mariners. If you would like to enjoy this VIP experience, please email Leah Marshall as space is very limited and will be confirmed on a first come basis.