Influencer Marketing

WELCOME & INTRODUCTIONS (11:00-11:10am ET)
Leah Marshall, Director of Influencer and Relationship Marketing - ANA

I. Roundtable Discussion (11:10-11:30am ET)

II. Influencing Revenue (11:30am-12:10pm ET)
Influencer Marketing, typically grouped with other top-funnel tactics, is classified by most as an effective tool for creating brand and product intrigue as an early step in the consumer journey. But, it’s much more than that. Countless studies have shown that influencers make an impact where it really counts - revenue. However, it can be difficult to measure that impact when the industry standards for measurement are based on smoke and mirrors.

Join Leah Logan and Sarah Hughes as they reveal the new fundamentals of Influencer Marketing and actionable methods for measuring the success of your influencer campaigns.

Speakers:
Leah Logan, VP of Social Commerce - Inmar Intelligence
Sarah Hughes, Product Marketing Manager - Influencer & Conversational Commerce - Inmar Intelligence

III. What’s Truly IRL? A Conversation about Virtual Influencers (12:10-12:50pm ET)
Virtual influencers have become a trend (search: Lil Miquela) and some even say that virtual influencers are the future of influencer marketing. But the reality is that virtual influencers are still rare and unusual to the general public, since their “personalities” are entirely fictional yet they act like real influencers. One thing is certain: virtual influencers can immediately draw attention to your brand.

Join Sr. Digital Marketing Manager from Avocados From Mexico Jorge Almeida as he goes into the subject of virtual influencers and how they can be used to tell brand stories. Because at the end of the day, if what we see on Instagram is edited, filtered, and posed – then what is real? Is a real person's highly filtered version of "real life" much different from virtual reality anyway?

Speaker: Jorge Almeida, Sr. Digital Marketing Manager - Avocados From Mexico

CLOSING REMARKS (12:50pm-1:00pm ET)

**Schedule subject to change