Influencer Marketing

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I. Breakfast & Registration (9:30-10am CT)

II. Announcements & Introductions (10-10:20am CT)

III. How Retail Media Networks are Leveraging Creators to Drive Results (10:20-11:00am CT)
Rodney Mason LTK Head Of Marketing, Brand Partnerships, will share how retail media networks are accelerating Influencer reach and growth online and in-store to increase loyalty and expand market share among targeted shoppers while also deepening B2B relationships and enriching the shopping experience.

Speaker:
Rodney Mason, Head of Marketing, Brand Partnerships, LTK

Rodney leads marketing for LTK’s Brand Partnerships, working with leading retailers and brands to drive greater sales velocity through influencer marketing. Prior to joining LTK, Rodney led marketing and strategy for leading venture and private equity backed tech companies and founded and headed top ad and digital agencies servicing leading retail, fashion, CPG, entertainment, travel, telco, technology and auto companies.Rodney is a featured thought leader and market researcher in Forbes, Harvard Business Review, SXSW and a top followed marketer with over 100,000 followers.

IV. Navigating the Skies of Influencer Marketing: Insights from Southwest Airlines (11:00-11:40am CT)
We're taking a closer look at the strategies used by Southwest Airlines to build strong and lasting relationships with influencers, beyond just the travel niche. We'll explore the success of creator-led campaigns and diversifying the type of content and creators, how to navigate the internal dynamics of an influencer program, and how involving your employees can lead to success. Join Kara Salazar, Social Business Specialist at Southwest Airlines and lead of their influencer program, on how Southwest is constantly finding new ways to build successful, diverse, and collaborative influencer partnerships.

Speaker: Kara Salazar, Social Business Specialist, Southwest Airlines

Meet Kara Salazar, a seasoned social media professional with over 5 years of experience in social media strategy and influencer marketing. Currently a Social Business Specialist at Southwest Airlines, Kara excels in creating and executing influencer campaigns that support key business priorities and build brand loyalty. Prior to Southwest Airlines, Kara worked as a Social Media and Influencer Manager at European Wax Center where she developed and executed social media, community, and influencer strategies and led relationships with influencers for their ambassador program.

V. Break (11:40-11:50am CT)

VI. Influencers at the Heart of Pizza Hut's Marketing Mix (11:50-12:30PM CT)
From new product launches and brand activations to everyday content that acts as a connective tissue with fans, Pizza Hut’s influencer program sits at the center of its integrated marketing strategy. In this session, learn how investing in authentic relationships with celebrities, creators, partners, and fans helps Pizza Hut drive brand love and stay culturally relevant.

Speaker: Lauren Geisert Bowles, Associate Manager, Marketing Pizza Hut

Lauren Bowles began her agency career at Slingshot and TracyLocke before joining Yum! Brands in 2018 on the Pizza Hut Marketing team. In her early years at Pizza Hut, Lauren led Social and Digital Marketing and in 2021, shifted to leading the brand’s Influencer Marketing and Brand Activation efforts. Lauren has launched influencer campaigns featuring Yung Gravy, negotiated Pizza Hut appearances on Seth Meyers’ and Jimmy Fallon’s Late Night shows, collaborated with BJ Novak’s “Chain” on the Hut Hat, which sold out in minutes, and most recently, led one of the brand’s most effective initiatives to-date: The World’s Largest Pizza.