In-House Agency

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION: CREATIVE TALENT, RECRUITING, AND RETAINING (11:10 – 11:30am ET)
Engage your fellow committee members in open discussion around evolving issues and current challenges with creative talent, recruiting and retaining for in-house agencies. Come prepared to share! This is your opportunity to ask questions!

Moderator:
Laura Laser, President - Laser Talent Group

III. ADVOCATE AURORA HEALTH: BRINGING CREATIVE IN-HOUSE (11:30am – 12:10pm ET)
In this session, learn how Advocate Aurora Health ended a 13-year relationship with their agency of record and brought all creative in-house. They will speak about how that energized and revitalized their brand and people. Mickey Ramirez will share their journey and also share how their once small in-house team could compete against external agencies to win the business, live the brand, and deliver cost efficiency for the organization.

Speaker:
Mickey Ramirez, Executive Director, Brand - Advocate Aurora Health

IV. BREAK (12:10 – 12:20pm ET)

V. DESIGNER, MARKETER, MOM AT THE HELM: TAKING A NONPROFIT TO THE NEXT LEVEL (12:20 – 1:00pm ET)
As a national nonprofit, StandUp for Kids has been working to end youth homelessness for over 30 years. Every day, this vibrant organization makes a difference in the lives of so many vulnerable youths. Maria Verastegui’s mission as their Board Chairwoman was to take them to the next level and engender a true transformation. In this session, learn how she built their in-house team Think Tank with disciplines ranging from design, DEIB, social media, and public relations to fuel the transformation and empower their culture of caring.

Speaker:
Maria Verastegui, Board Chairwoman – StandUp for Kids