In-House Agency

I. WELCOME (11:00 – 11:10am ET)

II. MEMBER ROUNDTABLE DISCUSSION (11:10 – 11:30am ET)
We'll break into multiple virtual small groups for these discussions. Engage your fellow committee members in open discussion around evolving issues and current challenges. Come prepared to share! This is your opportunity to ask questions!

III. DRAFTLINE ENABLES ANHEUSER-BUSCH TO MAKE AGILE AND DATA-DRIVEN CREATIVE (11:30am – 12:10pm ET)
Since its inception in 2018, draftLine, the in-house agency at Anheuser-Busch, has grown from 2 to over 100 people and now provides services across a wide range of capabilities including creative, strategy, production, social listening and analytics, influencer-management, trendspotting, and direct to consumer functions. In this session, they'll focus on how having draftLine creative and social listening capabilities under one roof enables Anheuser-Busch to make agile and data-driven creative. She will cover examples including consumer-first portfolio-wide pivots during the onset of COVID-19 in 2020, putting product at the center of culture with Bud Light and Busch, and a recent foray into the world of AI and cryptocurrency with the recent launch of Michelob ULTRA Organic Seltzer.

Speaker:
Julie Garneau, Senior Director, Business Operations & Strategy - AB InBev/Anheuser-Busch

IV. BREAK (12:10 – 12:20pm ET)

V. STOP & SHOP'S CREATIVE IN-HOUSE AGENCY – FROM ZERO TO 100 MPH (12:20 – 1:00pm ET)
Stop & Shop's creative in-house team was built from scratch in 2018. Today, this team of 10 handles more than 700 projects a year. In this session, they'll share hiring tips, top 5 lessons learned, and their roadmap to the future!

Speakers:
Dylcia Barnhart, Creative Lead – Stop & Shop
Janine Mudge, Marketing Operations Director – Stop & Shop