Committees | Events & Webinars | In-House Agency | ANA

In-House Agency

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I. NETWORKING BREAKFAST (9:30 – 10:00a.m. ET)

II. WELCOME AND INTRODUCTIONS (10:00 – 10:20a.m. ET)

III. PERNOD RICARD: GET IN THE MIX (10:20 – 10:55a.m. ET)
Kathryn Brown, head of content strategy and activation at Pernod Ricard, leads The Mix, the brand's in-house agency. From evolving processes to expanding capabilities, learn more about The Mix's roadmap for growth, and how they entrench themselves in the Pernod Ricard marketing organization as a creative and strategic center of excellence.

Speaker:
Kathryn Brown, Head of Content Strategy and Activation – Pernod Ricard

IV. PRUDENTIAL: CURTAIN UP BROADWAY FESTIVAL (10:55 – 11:30a.m. ET)
Broadway lovers across the globe congregate in Times Square for the Curtain Up Broadway Festival, a celebration of New York City’s vibrant live theater scene. Prudential, the title sponsor of the event since its 2021 inception, painted Times Square Prudential Blue with activations across Broadway’s most iconic theaters and attractions. Discover the business integration strategy into Curtain Up and how Prudential activated across print, digital, video, and experiential channels.  

Speakers:
David Hamlett, Vice President, Social Media and Sponsorships – Prudential
Joe Volpicelli, Vice President, Head of Creative – Prudential

V. BREAK (11:30 – 11:45a.m. ET)

VI. TALENT PARTNERSHIP ADVISORS: FINDING THE MOST AUTHENTIC CELEBRITY PARTNER FOR YOUR BRAND (11:45a.m. – 12:25p.m. ET)
As in-house agencies add capabilities and expertise to their practices, they become the natural hub for clients asking about celebrity partnerships for their brands. TPA (Talent Partnership Advisors) will provide best practices in (1) sourcing and negotiating talent for projects of any size and (2) in working among all brand/agency constituencies to ensure the brand receives what it needs, with efficiencies. Founder Keith Gelman will take you from beginning to end of these successful partnerships. To kick off the conversation, TPA will start with the basic question: what is the difference between celebrity talent and influencers?  

Speaker:
Keith Gelman, Founder – Talent Partnership Advisors

VII. MNTN: FUELING THE CREATIVE PIPELINE (WITHOUT BLOWING YOUR BUDGET) (12:25 – 1:00p.m. ET)
While there are a lot of levers to pull for a successful CTV campaign, creative may be the most powerful (and daunting). But a creative pipeline that has enough video assets to avoid ad fatigue — without breaking the bank or engaging a creative agency — is more achievable than you think. MNTN unpacks why creative is such an essential performance driver and how you can fill your pipeline, even on a tight budget — complete with a case study of an advertiser doing it right.

Speaker:
Matt Collins, Director of Product Marketing – MNTN

VIII. NETWORKING LUNCH (1:00 – 2:00p.m. ET)