In-House Agency, Midwest Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. THE ADA'S MULTIMEDIA APPROACH TO CONTENT (10:00 – 10:50AM)
In this session, the ADA'S integrated team will share how their multimedia approach to content, using channels like video and podcasts in their integrated campaigns, is making an impact to modernize the brand. They will highlight how they've used Facebook Live, podcast ads, and animated content for social media channels, among other tools, to humanize the brand for their members and the public. They will also touch on how the steps taken earlier in the process to define audience and strategy inform where and when they reach their ADA audience.

Speakers:
Jessica Hernandez, Supervising Producer, Digital Video – American Dental Association
Joan Podrazik, Sr. Manager, Integrated Marketing and Analysis – American Dental Association
Niki Shah, Director, Integrated Marketing and Communications – American Dental Association


II. NETWORKING BREAK & ADA STUDIO TOUR (10:50 – 11:15AM)
The ADA team will provide a tour of their studio space and share how their work is brought to life in-house!


III. MANAGING CHANGE IN HIGH PERFORMING CREATIVE TEAMS (11:15AM – 12:05PM)
We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creative leaders.

Speaker:
Mandy Janicki, Senior Manager, Creative Services – UL


LUNCH (12:05 – 1:00PM)

IV. MEMBER ROUNDTABLE AND OPEN DISCUSSION (1:00 – 2:00PM)
One of the benefits of ANA Committees is the ability to share and learn from your fellow marketers in a “closed-door”, peer-to-peer environment.  In this session, join the discussion on topics of most interest to you, including:

• Process & Workflow
• SLAs
• Giving great feedback
• Hiring/cultivating internal talent
• And more!

Facilitators:
Maureen Boyle, Senior Director, Creative Services & Events – Trunk Club and ANA In-House Agency, Midwest Chapter Committee Chair
Pamela Gross, Senior Manager - ANA