Committees | Events & Webinars | Marketing Futures | ANA

Marketing Futures

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WELCOME (11:00AM – 11:15AM EST)

The Marketing Futures Committee sits at the crossroads of inspiration and application. We are a collective of marketers, innovators, entrepreneurs, and agency professionals with a single goal -- creating a better tomorrow for our industry.

THE "IN-BETWEEN" AND THE FUTURE OF MEDIA (11:15AM - 11:45AM EST)

Today, we're "in between" almost everything - the end of the pandemic and what's next; older and younger generations; diverse and non-diverse consumers; old TV and new TV; original "social media" and today's AI machines; the attention economy and the new creator economy; gaming and NFT's and Web 3.0 experiences. Mediahub's Sean Corcoran will break down the core components of society's current transformation, and chart a path forward for brands to navigate this uncertainty.

Speaker: Sean Corcoran, US CEO of Mediahub Worldwide

FUTURES FIRESIDE WITH FAITH POPCORN (11:45AM - 12:15PM EST)

Buckle up, because Marketing Futures favorite Faith Popcorn, founder of Faith Popcorn's BrainReserve and the OF (Original Futurist) is back for a fireside chat the likes of which you've never seen before. Faith and Marketing Futures Committee host Mike Berberich will discuss how technology is literally changing the way our brains work, how AI will shape the way we see the world, and what marketers need to do to navigate the uncertainty ahead.

Speaker: Faith Popcorn, CEO and founder of Faith Popcorn's BrainReserve