Midwest Digital & Social

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS AND FIRESTARTER (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. MEMBER ROUND TABLE DISCUSSION (10:00 – 10:30AM)
In this session, we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitator:
Lisa Bialecki, Senior Director, Integrated Communications – Rust-Oleum Corporation & Digital & Social Committee, Midwest Chapter Co-Chair

II. MOLSON COORS: BUILDING THE MODERN INFLUENCER MARKETING PLAYBOOK (10:30-11:15AM)
In this session, Molson Coors will present the why, the what, the where, and the how to building Influencer Marketing Capabilities that drive business value. They will tackle the role of influencer, types of influencer programs, the landscape, and some red flags. They will also share a few successful case studies that support their approach to Influencer Marketing.

Speakers:
Kelly Ellefson, Senior Manager, NA Media: Coors Family of Brands – Molson Coors
Erin Vitellaro, Sr. Director, Media & Partnerships - Molson Coors

III. PROGRESSIVE INSURANCE: UNDER THE INFLUENCE (11:30AM-12:15PM)
This session takes a look into the meteoric rise of influencer marketing, tackling its challenges, examining its unique benefits, and explores how Progressive has evolved its in-house practice.

Speaker:
Kianna Lada, Influencer Marketing Specialist - Progressive Insurance

NETWORKING LUNCH (12:15PM – 1:00PM)

IV. RETURN ON INFLUENCERS: THE FUTURE OF TIKTOK (1:00-1:45PM)
As TikTok has taken the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this session, R3's Co-Founder and Principal, Greg Paull, will share best practices from the most digitally advanced market in the world, and provide key insights on how marketers can make the most of influencer partnerships in 2020.

Speaker:
Greg Paull, Co-Founder and Principal – R3

V. PAMPERED CHEF: PAID SOCIAL CASE STUDY (1:45 – 2:30PM)
Pampered Chef, a Berkshire Hathaway company, is a leading provider of personalized, inspirational cooking solutions delivered by a community of 40,000 cooking consultants. In this session, Pampered Chef will share recent digital campaigns and the data-based strategies that made them successful.

Speaker:
Kristy O'Neil, Field & Channel Marketing – Pampered Chef