Measurement & Accountability
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ANA MEASUREMENT COMMITTEE MEETING
April 25, 2023 from 1:00 – 2:30 PM ET
I. WELCOME & INTRODUCTIONS (1:00 – 1:05 PM ET)
Committee Chair: Greg Pharo, Global Senior Director, Communications & Marketing Effectiveness, The Coca-Cola Company
II. HOW BRAND BUILDING AND PERFORMANCE MARKETING CAN WORK TOGETHER (1:05 – 1:30 PM ET)
In this session, we'll hear from BERA who will dive deep into brand equity and raise the question of whether or not brand building and performance marketing can work together.
Speakers:
Ryan Barker, CEO & Founder, BERA
Ken Favaro, Chief Strategy Officer, BERA
Jessica Baum, Head of Marketing, BERA
III. SECRETS OF SUCCESS: BUIDLING BRANDS WITH EMERGING MEDIA (1:30 – 1:55 PM ET)
Nielsen's Molly Poppie, Global Head of Product and Strategy for the Campaign Analytics division of Nielsen, joins us to discuss innovative new approaches to measuring brand health and purchase behavior.
Speaker: Molly Poppie, Global Head of Product and Strategy, Nielsen
IV. LEVERAGING DATA SCIENCE TO DISRUPT INSIGHTS & DRIVE LOYALTY (1:55 – 2:25 PM ET)
84.51°’s Barbara Connors, VP Strategy & Acceleration, joins us to share research on disruption around shopper behavior and loyalty in our inflationary environment, and how to unlock new value from data science to measure and act on rapidly changing shopper trends.
Speaker: Barbara Connors, VP of Strategy & Acceleration, 84.51°
V. CLOSING REMARKS (2:25 – 2:30 PM ET)