DE&I Forum

I. A Diversity Report for the Advertising/Marketing Industry
In mid-November ANA released its third annual diversity report for the advertising/marketing industry. The report, based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino. This session will dive into the detailed findings of the report and also cover action steps offered by ANA members that have helped their companies improve diversity within their marketing departments.

Speaker:
Bill Duggan, Group EVP, ANA

II. General Mills Case Study
At General Mills, diversity and inclusion are not just the right things to do; they are essential for the growth of our company. Their global inclusion framework focuses on four areas that will drive growth for the company: workforce inclusion, cultural inclusion, consumer inclusion, and societal inclusion. This session will address actions General Mills has taken to create an inclusive culture that encourages all employees to share their unique perspectives and ideas in a safe and respectful environment.

Speaker:
Courtney Schroeder, Diversity & Inclusion Manager, General Mills

III. Open Discussion
What are the DE&I issues that keep you up at night? How could this group be a resource to you going forward?