Multicultural Marketing & Diversity

WELCOME AND INTRODUCTIONS (11:00-11:10AM ET)
Gena Casciano, Director - ANA

I. Roundtable Discussion (11:10-11:30am ET)

II. Expanding Diversity in the Wine Industry Through Community Support and Inclusion (11:30am-12:10pm ET)
Join Barefoot Wine as they discuss how Barefoot has taken a stance to expand diversity in the wine industry through community support and inclusion. The session will discuss Barefoot’s We Stan For Her campaign, which celebrates the beauty of black women, and will highlight Barefoot’s LGBTQ+ initiatives including limited edition packaging benefitting Free Mom Hugs and influencer partnerships with its “House of Barefoot” program
Speaker:
Dan Vu, Director, Marketing - Barefoot Wines

III. Marching the March (12:10-12:50pm ET)
American Family Insurance is a purpose-led, customer-driven insurance company with a commitment to diversity, inclusion and social justice that goes beyond just advertising. With business practices focused on closing the equity gaps and continuing the fight for social justice, they’re committed to being the type of leading, effective company that customers and consumers have come to expect. Join us and be inspired by their multiple 2020 ANA Multicultural Excellence Awards wins with campaigns such as “TIMES's The March” and “Keep People Fearless.”
Speaker:
Sherina Smith, VP of Marketing - American Family Insurance

CLOSING REMARKS (12:50-1:00pm ET)

**Schedule subject to change