Print in the Digital Age

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 10:00AM)

I. FIRESTARTER SESSION (10:00-11:10AM)
In this session, leaders from American Express, AARP and Liberty Mutual will share their insights on a range of topics including: the challenges and solutions with implementing a true Omni-channel communications strategy, predictions on the role of print in the digital age and emerging technologies that are on our watch list. Come with questions as we plan to open up interactions with our audience.

Facilitator:
Mary Hennen, Principal, Business Solutions – Full Contact

Speakers:
Denis McSweeney, Director, Direct Mail Channel, Digital Strategy & Membership – ‎AARP
Jon Affatato, Director, DME/GMO – American Express
Jaclyn Epstein, Director, Acquisition Marketing – Liberty Mutual
Laura Hanson, Marketing Director - Grande Communications Network

II. CASE STUDIES: TWO BRANDS USING PRINT TO INCREASE RESULTS AND ROI (11:20AM-12:30PM)
Learn how the American Red Cross successfully translated a digital-native giving day campaign into print and experienced overall increased results. Then, hear how Jockey employed neuro-marketing in their print and digital campaigns to create messaging that engaged more customers and increased their acquisition efforts.

Speakers:
Adrian White Slagle, Director, New Business & Account Management – One&All
Lois Brayfield, CEO, Owner – J.Schmid

LUNCH (12:30–1:00PM)

III. ADVOCACY FOR PRINT IN THE DIGITAL AGE – THE NEW LANDSCAPE IN 2019 (1:00-2:00PM)
2019 will see a series of challenges for data-driven marketers in the print realm—from new data privacy pushes at the state level to the continuing need for an effective and affordable United States Postal Service, our most important partner. 2019 will start a new year with incoming legislators and new priorities. Learn more from Chris Oswald, Senior Vice President – ANA and Xenia "Senny" Boone, Esq., Senior Vice President – ANA regarding the state and federal landscape and how it will impact your work.

Facilitator:
Debora Haskel, Vice President, Marketing & Communications – IWCO Direct

Speakers:
Chris Oswald, Senior Vice President, Government Relations – ANA
Xenia "Senny" Boone, Esq., Senior Vice President, Data Nonprofit Federation & Email Experience Council; Ethics & Accountability – ANA

IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
This is your time! Engage your fellow committee members in open discussion around evolving issues and current challenges in print in the age of digital marketing. Members will be asked to share their thoughts on the trends and hot topics in print, direct mail, omni-channel marketing, and more! This is a great opportunity to learn from your peers at other companies.

Facilitators:
Deborah Roth, Vice President of Sales and Marketing – Japs-Olson Company and ANA/DMA Print in the Digital Age Committee Chair
Xenia "Senny" Boone, Esq., Senior Vice President, Data Nonprofit Federation & Email Experience Council; Ethics & Accountability – ANA