Relationship Marketing

Welcome and Introductions

I. Driving Engagement from Rewards to Rich, Personalized Customer Experiences (11:15AM-12:00PM ET)
Walgreens shift from a retail Rewards Program, (Balance Rewards), to an Omnichannel Loyalty and Engagement Platform. Rewards are not enough to drive true engagement and lifetime value! Hear how Walgreens has built personalized owned channel experiences that leverage the rich first-party data Walgreens gained from engaged members to drive more bang for our buck, help improve community health and well-being, and driven a deeper connection from our members back to our brand.

Speaker:
Beth Lubotsky, Senior Director, Customer Engagement and Loyalty Platforms - Walgreens

II. How a Three-Pronged Approach Made Life Sweeter for Splenda and Their Customers (12:00-12:45PM ET)
Grabbing the attention of today’s customer is harder than ever but Splenda and digital marketing agency, Max Connect, have figured out a way to reach consumers across multiple platforms and drive meaningful engagement and growth. In this session, you’ll hear from Splenda’s Senior Social Media Manager Matt Thompson and SVP, Head of Retail at Max Connect, Jeff Pearson as they walk you through their three-pronged approach that has grown a loyal customer following and resulted in more engagement and trackable sales results.

Speakers:
Matt Thompson, Senior Manager, Social Media - Heartland Food Products Group
Jeff Pearson, Head of Retail - Max Connect Marketing

Closing Remarks

**Schedule subject to change 

SPEAKER BIOS

Beth Lubotsky
Senior Director, Customer Engagement and Loyalty Platforms
Walgreens

Beth is the Sr. Director of Customer Engagement and Loyalty Platforms at Walgreens, leading the myWalgreens strategy, development and execution, Walgreens’ 95M+ member loyalty platform. Beth brings more than 16 years of expertise across strategy, consumer data & insights and marketing to building a platform that delivers engaging health & wellbeing omnichannel experiences rooted in the need states of myWalgreens members while also developing personalized rewards and value. Beth holds a degree in Marketing and an M.B.A. from the Gies College of Business at the University of Illinois and lives in Chicago with her husband, two kids, and an old but affable Airedale terrier.

Matt Thomspon
Senior Manager, Social Media 
Heartland Food Products Group

Spent first 12 years out of school working in radio both behind the scenes for a nationally syndicated morning show and as the host of a sports radio show. After a brief hiatus doing freelance marketing work, jumped into retail doing social media for hhgregg and then Lids Sports Group. Now works for Heartland FPG with a focus on the Splenda brand.

Jeff Pearson
Head of Retail
Max Connect Marketing

Senior marketing, digital, and e-commerce professional with vast experience at traditional and specialty retail-focused toward influencing and accelerating consumer purchase behavior. Recent work includes enabling strategic marketing, digital and e-commerce efforts for many retail businesses.

Jeff has specific omnichannel marketing experience and expertise includes e-commerce and digital experiences with Lids Sports Group, Lids.com/Lids.ca and hhgregg.com and associated social channels. Extensive work with brand strategy, creative development and execution at traditional brick and mortar retail. Heavily involved in the development and opening of retail stores and websites. Additional Marketing experiences include the strategy and development of TV, radio, digital and social creative assets.