Digital & Social, Southeast Chapter

Parking is limited. We encourage attendees to use Uber, Lyft, or Marta (Medical Center Station is nearby). 

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers. During introductions, we will ask members to share 1-2 “hot topics” or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.  

I. FOCUS BRANDS: DIGITAL & SOCIAL CASE STUDY (10:00 – 10:45AM)
Atlanta-based Focus is a leading developer of global multi-channel foodservice brands. Focus, through its affiliate brands, is the franchisor and operator of more than 6,000 restaurants, cafes, ice cream shoppes and bakeries in the United States, the District of Columbia, Puerto Rico and over 50 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky's®, Moe's Southwest Grill®, Auntie Anne's®, McAlister's Deli® and Jamba Juice®, as well as Seattle's Best Coffee® on certain military bases and in certain international markets. In this session, Victoria Nielsen, Senior Manager, Social + Digital Strategy at Focus Brands will share some insights on Schlotzsky’s recent digital brisket campaign.  

Speaker:
Victoria Nielsen, Senior Manager, Social + Digital Strategy, Schlotzsky’s – Focus Brands

II. MAILCHIMP: A BRAND REDESIGN FOR THE DIGITAL AGE (11:00AM – 11:45AM)
Mailchimp is an always-on marketing platform for small businesses. The company recently underwent an extensive new brand identity campaign that involved all of its digital assets. In this session, Mailchimp’s Director of Design Brandy Porter, and Marketing Manager Palmer Houchins will share how they executed the redesign and why they kept their brand ethos at the core of their digital footprint.  

Speakers:
Brandy Porter, Director of Design - Mailchimp
Palmer Houchins, Senior Marketing Manager - Mailchimp

LUNCH (11:45AM - 12:30PM)

III. WHAT'S YOUR HERESY? (12:30 – 1:15PM)
Joseph Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect storm of change and chaos in business and what digital leaders can do about it. Attendees will get a sneak brief to the upcoming book, "Built to Suck: The inevitable demise of the corporation...and how to save it?" and how the "heresy" philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to "put yourself out of business" and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).

Speaker:
Joseph Jaffe, Admiral –  The HMS Beagle

IV. MEMBER ROUNDTABLE DISCUSSION (1:15 - 2:00PM)
In this session, Digital & Social, Southeast Chapter Committee members will have the opportunity to network and discuss key issues, challenges, and opportunities brought up in the Introduction/Firestarter session or generated throughout the day's content sessions. Come prepared to engage on topics such as influencer marketing, content marketing, social media measurement, programmatic, new technologies such as AR/VR, and more!

Facilitator:
Molly Knol, Director, Committees & Conferences – ANA