Digital & Social
This event is over.
Related Content
HOUSEKEEPING & INTRODUCTIONS (11:00AM ET)
MEMBER ROUNDTABLE & FIRESTARTER SESSION (11:10 – 11:30AM)
ANA Digital & Social Committee members will have an opportunity to network and discuss key issues/challenges/opportunities. We will have an open discussion and break up into smaller groups to benchmark and network on issues related to topics such as COVID-19, influencer marketing, content marketing, using social media for brand purpose, using social media during times of social unrest, new technologies, data and analytics, and more!
Facilitators:
Cherish Chase, Director of Marketing , Home Depot Pro
Brad Feinberg, North America, VP of Media & Consumer Engagement, Molson Coors and Digital & Social, Midwest Chapter Committee Co-Chair
Lisa Bialecki, Sr. Director, Integrated Communications, Rust-Oleum and Digital & Social, Midwest Chapter Committee Co-Chair
Michael Donnelly, Formerly Senior Vice President, Group Head, Global Digital Marketing - MasterCard Worldwide and Digital & Social Committee Co-Chair
I. "WHY DID THE CHICKEN CROSS THE ROAD?" – THE CHURCH'S CHICKEN DIGITAL TRANSFORMATION STORY (11:30AM-12:15AM ET)
Church's Chicken, an almost 70 year old QSR brand has been undergoing a multi-year digital transformation resulting in the best sales of the decade in 2019. The evolution of the digital consumer and how they engage with brands is at the core of how Church's has shifted marketing strategy and attracted a new audience to the brand.
Speaker:
Alan Magee, Vice President of Digital Marketing & Technology - Church's Chicken
II. CENTRAL GARDEN & PET: USING DATA TO CREATE CONTENT FOR ANY AUDIENCE (12:15AM-1:00PM ET)
In this presentation, you will learn how to take a strategic approach to content creation that informs your target audience, wins on Google and will grow your website traffic every year. Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet will dive into how to use various data sources to answer frequently asked questions in your category to create content that will lead to conversion.
Speaker:
Tricia Walker, Sr. Digital Marketing Manager, Central Garden & Pet