Sponsorship & Experiential Marketing
This event is over.
Welcome and Introductions (11:00-11:10AM ET)
Gena Casciano, Director - ANA
I. Roundtable Discussion (11:10-11:30am ET)
Hosted by Committee Co-Chairs:
Dee Hall, Executive General Manager - Advantage Solutions
Cliff Rigano, Head of Culture, Lifestyle & Event Marketing - Jägermeister
II. Aligning Property Identity with Brand Purpose (11:30am-12:10pm ET)
In a pub 14 years ago, a community congregated with one simple goal – bring soccer to Philadelphia. Their voice and passion was heard and the Philadelphia Union was born into Major League Soccer. The ethos of the club and their community has been a focus of their brand partnerships. Learn how their Subaru Park stadium naming rights deal has delivered in creating community initiatives that encompass the brands “Love Promise” campaign.
Speaker:
Doug Vosik, CMO - Philadelphia Union
Jean-Paul Dardenne, SVP Corporate Partnerships - Philadelphia Union
Patrick Quinn, Director, Corporate Partnerships - Philadelphia Union
III. Brand Boost: Athletes + Brands (12:10-12:50pm ET)
As brands have pivoted during these challenging times, creative and innovative thinking has led the way. The NFL Players Association, through its licensing and marketing arm, NFL Players Inc. continues to work with its partners to go beyond “business as usual” -- and focus on innovative approaches that are driving success for all stakeholders. Join NFLPA Senior Manager of Partner Services, Christina Fulton as she discusses how brands are leveraging the marketing power and influence of athletes to better engage consumers and give their companies competitive advantages.
Speaker:
Christina Fulton, Senior Manager, Partner Services - NFL Players Association
Closing Remarks (12:50-1:00pm ET)
**Schedule subject to change