Media Leadership
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HOUSEKEEPING & INTRODUCTIONS: (11:00AM ET)
I. MEMBER DISCUSSION: 2020/21 TELEVISION UPFRONT (11:10 – 12:00PM ET)
The "television upfronts" are traditionally a spring event where the television networks preview their upcoming fall series for advertisers and the press. Advertisers – and agencies on their behalf – can then buy television time "upfront" for the next broadcast year, which historically has started in October. However, there is tremendous uncertainty in the overall marketplace from the impact of the current pandemic and economic conditions. In this session, we will facilitate a member discussion on how ANA Media Leadership Committee member companies are dealing with the 2020/21 TV upfront. We will also share results from a recent survey to ANA Media Leadership Committee members about this topic.
Facilitators:
Karen Crawford, Director, Marketing Communications/Head of Media Center of Excellence – Nestlé USA
Jennifer Gardner, Senior Director Media, North America – Unilever, ANA Media Leadership Committee Co-Chair
Benjamin Jankowski, SVP Global Media – Mastercard, ANA Media Leadership Committee Co-Chair
II. PRINCIPAL BUYING (12:00 – 12:40PM ET)
In this session, Reed Smith will educate ANA Media Leadership Committee members on agent vs. principal buying and provide perspective on how this effects transparency on media planning and buying.
Speakers:
Keri Bruce, Partner – Reed Smith
Doug Wood, Partner – Reed Smith
III. CROSS-PLATFORM MEASUREMENT (12:40 – 1:00PM ET)
Bill Tucker, Group EVP – ANA will provide an update on the work that the ANA is doing to help marketers better track outcomes across platforms.
Speaker:
Bill Tucker, Group EVP – ANA