2020 ANA Masters of B2B Marketing Conference Presented by LinkedIn

The only event that’s all B2B, all the time. The ANA Masters of B2B Marketing Conference, is programmed to inform, empower and connect you with top industry brands leaders who will share insights and advice on the latest B2B developments. Get smarter about the hottest topics including ABM, customer experience, B2H, emotional drivers, and channel marketing, to help you deliver positive results for your organization.

Join us for the only B2B event with the collective power of the ANA behind it to learn from and network with top marketers from leading brands.  

  • “The quality of the speakers and the quality of industry counterparts to network with … was incomparable with other conferences I've participated in.”
  • “Finally, B2B gets the spotlight it's long deserved.”
  • “Our team gives it the highest rating – it’s the best B2B conference I’ve been to.”

Register before March 2, 2020 and save $300. Plus, get the information you need to take your business and your brand to new heights.

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $2,699 for up to three members from the same company (attendees must be register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $2,899 for up to three members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Silver Tier members:

  • $3,099 for up to three members from the same company (attendees must register after corporate package is purchased)

Non-members:

  • $3,699 for up to three members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Tuesday, May 12, 2020 at 1:00pm

End: Thursday, May 14, 2020 at 12:00pm

WHERE

Fairmont Scottsdale Princess
7575 E Princess Dr.
Scottsdale, AZ 85255

The ANA has negotiated a special room rate of $319/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, April 17, 2020, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 03/02/2020
Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $1,149 Platinum Tier $1,149 Gold Tier $1,195 Silver Tier $1,249 Individual $1,249 Nonmember $1,449

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $2,699 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $2,899 & Marketing Solutions Provider Silver Tier members may take advantage of special corporate pricing of $3,099 & Nonmember may take advantage of special corporate pricing of $3,699 to purchase a corporate package for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at https://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at https://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

TIME EVENT DETAILS LOCATION
Tuesday, May 12, 2020
1:00pm
- 8:30pm
Registration Opens

2:00pm
- 5:00pm
Conference Kickoff

6:30pm
- 7:30pm
B2 Awards Gala Reception

7:30pm
- 9:30pm
Hall of Fame and B2 Awards Dinner Gala

Join your colleagues and invite your clients as we celebrate the best of B2B marketing at the annual B2 Awards!

Wednesday, May 13, 2020
7:00am
- 4:30pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:20pm
General Sessions

8:30am
- 10:10am

OPENING REMARKS

Bob Liodice
CEO ANA
Bill Tucker
Group Executive Vice President ANA

POWERING GROWTH THROUGH B2B MARKETING

Over the past few years, Intel Corporation has been transforming its business from a PC-centric to a data-centric company. As a world leader in the design and manufacturing of essential technologies that power the cloud and an increasingly smart, connected world, it is now positioned to serve a broader set of customers in an expanded market for silicon.

Hear first-hand from Karen Walker, Intel’s Senior Vice President and Chief Marketing Officer, about how she is building and strengthening Intel’s brand, supporting growth strategies, cultivating opportunities in new and existing markets, and increasing demand for Intel's products and solutions globally.

Karen Walker
Senior Vice President, Chief Marketing Officer Intel Corporation

LEADERSHIP AND OPPORTUNITY- MARKETING DIGITAL TRANSFORMATION- THE CASE OF MICROSOFT

From elevated customer expectations to pressure on driving growth and life-time value, today’s marketing leaders face new challenges. But with customers and ROI at the center of all decisions, it’s given the modern marketer a new opportunity – to lead. Join Valerie Beaulieu, U.S. CMO at Microsoft for an engaging discussion on her experience leading during Microsoft's digital transformation.

In this session, Valerie will discuss:

• ‘Thriving’, not just ‘surviving’ in today's connected world
• Marketing’s role in leading the digital transformation journey
• Finding opportunity in new challenges

Valerie Beaulieu
U.S. Chief Marketing Officer Microsoft
10:10am
- 10:40am
Networking Coffee Break

10:40am
- 12:00pm
General Session Cont.

THE TRANSFORMATION OF B2B MARKETING

The Bank of New York Mellon (BNY Mellon) is one of the world's largest global asset servicing companies and a leader in asset management and corporate trust and treasury services. As Chief Marketing Officer, Brenda Tsai drives a dynamic, client-focused marketing strategy across all of BNY Mellon globally, with a strong emphasis on expanding digital marketing expertise and using technology and research to connect with clients more effectively.

In this session, Brenda will share how traditional sales is changing – buying committees, solutions selling, non-linear purchase patterns. All of this elevates the role of B2B. No longer is there a linear path to purchase.
• It takes a higher level of IQ to understand new emerging personas and sales patterns
• It takes a higher level of EQ to influence and educate across the organization
• And it take marketing expertise to be able to leverage the right tools at the right time

Brenda Tsai
Chief Marketing Officer BNY Mellon

MARKETING LEADERS PANEL: 2020 VISION

Committee Chairs of the ANA B2B Practice, Linda Brunner, Kellie Krug, and Kathy Seegebrecht are each marketing leaders within Business Marketing community as well as within their respective companies. In this first-ever working group session on growth in B2B, each will share their unique perspective on how they strive to see around the corner, to what’s next in marketing, how they prioritize, lead and grow in what at least one industry leader calls the “next white space” for marketers: B2B. How is B2B the same as B2C, and how is it different? And how are they each positioned for what many are anticipating will be strong economic headwinds in 2020?

Moderator: TBA
Linda Brunner
Vice President and Head of Digital Engagement Siemens Healthineers
Kellie Krug
Executive Vice President and Head of Global Wholesale/Enterprise Marketing Wells Fargo
Kathy Seegebrecht
Senior Vice President and Chief Marketing Officer UL
12:00pm
- 1:30pm
Luncheon

1:30pm
- 2:50pm
General Session Cont.

MARKETING TO SAVE HEALTHCARE

Edelman will share how Aetna and CVS Health are using advanced marketing techniques to engage many different stakeholders, especially employers and consumers, in building a reimagined health ecosystem that will drive better health outcomes at lower cost.  

Dave Edelman
Chief Marketing Officer Aetna

ACCOUNT-BASED MARKETING: NEW INSIGHTS AND BEST PRACTICES

Incorporating “personalization” (the ANA’s 2019 Marketing Word of the Year) into his content strategy has made Danny Nail a legend among account-based marketing practitioners and Marketer of the Year at SAP, the market leader in enterprise application software. Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts

Danny Nail
Global Head of Account-Based Marketing SAP
2:50pm
- 3:20pm
Networking Coffee Break

3:20pm
- 4:40pm
General Session Cont.

UNLOCK GROWTH THROUGH LOYALTY

Rob Markey is a partner in Bain & Company’s New York office and a leader in the firm’s Customer Strategy & Marketing practice. He is an expert in customer and employee loyalty, new product development and customer service strategies, and the co-author of The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World, by Harvard Business Review Press, a New York Times and Wall Street Journal bestseller. Hear his thoughts on what B2B brands need to do to build loyalty.

Rob Markey
Partner Bain & Company
4:40pm Conference Day Two Adjourns and Dinner On Your Own

Thursday, May 14, 2020
7:00am
- 12:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:00pm
General Sessions

OPENING REMARKS

Bill Tucker
Group Vice President ANA
Bill Zengel
Vice President ANA

THE BALANCE BETWEEN BRAND AND PERFORMANCE MARKETING

“While CMOs typically come from a media or branding background, I've focused on performance-based marketing and owning P&Ls while leading businesses within businesses.” That’s Lynne Biggar’s philosophy. As Chief Marketing & Communications Officer at Visa, Biggar has always had a willingness to try new things and get outside of her comfort zone. This session will help you get inspired to set aggressive goals while finding new ways of getting there.

Lynne Biggar
Chief Marketing & Communications Officer Visa

More to Come!

12:00pm Conference Concludes


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 60 or more calendar days before the conference start date.
  • A 50% refund will be granted if written request for cancellation is received by email between 59-45 calendar days before the conference start date.
  • No refund will be granted if written request for cancellation is received by email 44 or less calendar days before the conference start date.
  • No refund will be granted for 'no shows.'
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • A $125 processing fee will be assessed to change the name on a registration.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.