2020 ANA/BAA Marketing Law Conference

2020 In-Focus: Vision, Insights & Practical Advice

Hear from 170 of the nation's leading executive and legal speakers at the nation’s most important Marketing, Advertising and Privacy Law conference. Topics include Marketing and Advertising, Privacy, Social Media and IP Law Bars, hear from major brands and many prominent federal and state regulators and self-regulating officials. CLE Credits for 2019: 21.0 credit hours in NY, including ethics module.  Attendance in 2019: 834 persons; 55 brand legal speakers, 275 brands in attendance; 175 speakers; 65 sessions. The Industry's Best Networking with 45 Sessions; Evening Cocktail Parties – Nov 11 and. 12, 2020  

Deep dives into digital and social media issues, real time marketing, data driven advertising and agreements, CCPA, VR/AR/AI, the internet of things, celebrities and sports talent, cross device tracking, Influencer marketing, disruptive innovations in the new economy, COPPA, endorsements, FTC/FCC/NAD/CARU, sweepstakes, contests, loyalty coupons, Alcohol, CBD and Marijuana marketing, and advanced I.P. False Advertising /Litigation issues.

  Receive the most discounted rate by purchasing a corporate package for multiple attendees!

ANA Client-Side Marketer and Platinum Tier members:

  • $5,140 for up to three members from the same company (attendees must register after corporate package is purchased)

Marketing Solutions Provider Gold Tier members:

  • $5,290 for up to three members from the same company (attendees must register after corporate package is purchased)

Please note that no refunds of any kind are available for corporate packages and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package.

when

Start: Wednesday, November 11, 2020 at 1:00pm

End: Friday, November 13, 2020 at 3:30pm

WHERE

Chicago Marriott Downtown Magnificent Mile
540 N Michigan Ave
Chicago, IL 60611

The ANA has negotiated a special room rate of $309/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Friday, October 23, 2020, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 09/21/2020
Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Registration Client-Side Tier $2,000 Platinum Tier $2,000 Gold Tier $2,045 Silver Tier $2,195 Individual $2,400 Nonmember $2,400

ANA Client-Side Marketer and Platinum Tier members may take advantage of special corporate pricing of $5,140 & Marketing Solutions Provider Gold Tier members may take advantage of special corporate pricing of $5,290 to purchase a corporate package for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click the orange "Buy Corporate Packages" button below to take advantage of this special rate. Platinum Tier members may purchase a maximum of 2 corporate packages. Marketing Solutions Provider Gold Tier members may purchase a maximum of 1 corporate package. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Solutions Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.



Agenda

2020 Law Co-Chairs

Colleen Hilton
Senior Corporate Counsel
Amazon Studios

W. David Hubbard
V.P., DGC-Marketing, Intellectual Property, New Media Law and Policy
Verizon Communications

Steve Kim
Associate General Counsel
Spotify

Anna Naydonov
Partner
Finnegan, Henderson, Farabow, Garrett & Dunner LLP

TIME EVENT DETAILS LOCATION
Wednesday, November 11, 2020
11:30am
- 7:00pm
REGISTRATION OPEN

1:00pm
- 2:00pm
BREAKOUTS I

BREAKOUT 1A: ETHICS

Speaker TBA

BREAKOUT 1B: BASICS OF PROMOTIONS, SWEEPSTAKES, SKILL CONTESTS AND GAMING

This session will provide an introduction to sweepstakes and skill contests, and the key terms you will need to more fully understand the rest of the conference. This session will also deal with the latest rules and most recent updated platform specific requirements for simple and hybrid promotions/marketing.

Jason Mueller
Partner Sheppard Mullin Richter & Hampton LLP

BREAKOUT 1C: NUTS AND BOLTS OF BASIC ADVERTISING: SUBSTANTIATION, DISCLOSURES AND SOCIAL MEDIA

This session will cover important principles of advertising law, including prerequisites to prove your claims, the type of proof required, how to make disclosures, and application of these principles to social media. In addition, it will cover options for challenging competitors. Whether new or experienced to advertising, this session will give you down-to-earth information you need to put later sessions into context. This presentation will put a great new spin on important topics.

Gonzalo Mon
Partner Kelley Drye & Warren LLP

BREAKOUT 1D: COPYRIGHT/TRADEMARK: TRAPS FOR PRACTITIONERS: HIDDEN ROADS TO SUCCESS

Speaker TBA

BREAKOUT 1E: WHEN DISASTER IS ON THE HORIZON: MANAGING THRU CRISES FROM COVID-19 TO THE NEXT ONE

Speaker TBA
2:10pm
- 3:00pm
BREAKOUTS II

BREAKOUT 2A: PRICE AND SALES ADVERTISING: CASE STUDIES AND WORKSHOP

Advertisers and retailers continue to face challenges regarding sale and price advertising and claim substantiation, and, particularly in the context of multiple platforms, new technologies and shifting markets. This session will cover recent enforcements and actions in the areas of sale and price advertising, and best practices for compliance and risk mitigation. It will also address hot topics such as automatic subscription billing, drip pricing, dynamic pricing, and international pricing.

Jason Howell
Partner Perkins Coie LLP

BREAKOUT 2B: NEW DEVELOPMENTS: ALCOHOL MARKETING

Speaker TBA

BREAKOUT 2C: CCPA, GDPR, STATE AND FEDERAL PRIVACY LEGISLATION: WHAT’S ON THE HORIZON

Speaker TBA

BREAKOUT 2D: SPORTS MARKETING: LEAGUE, PLAYER, TEAM ISSUES AND AMBUSH MARKETING

Speaker TBA

BREAKOUT 2E: DEMYSTIFYING DIGITAL TECHNOLOGIES 1: THE ANATOMY OF THE MEDIA BUY AND HOW A DIGITAL MEDIA DEAL ACTUALLY WORKS

Speaker TBA
3:10pm
- 4:00pm
BREAKOUTS III

BREAKOUT 3A: DEMYSTIFYING DIGITAL TECHNOLOGIES 2

Terms and Conditions of Media Deals, The AAAA-IAB; Form Discrepancies /Measurement/Non-Human Traffic Viewability and Riders.

Speaker TBA

BREAKOUT 3B: CBD: FDA, FEDERAL AND STATE LAWS

Lyris Malajian
Lead Counsel Pandora Media, LLC

BREAKOUT 3C: FTC ENDORSEMENT GUIDES/ BEST PRACTICES: NEW FTC GUIDES FOR NEGOTIATING AND MONITORING INFLUENCER AGREEMENTS

Jim Dudukovich
Of Counsel Barnes & Thornburg LLP

BREAKOUT 3D: CANADIAN AND CROSS-BORDER ISSUES

Speaker TBA

BREAKOUT 3E: ADTECH DEVELOPMENT

James Taylor
Chair, Advanced Media and Technology and Co-Chair, Diversity Committee Loeb & Loeb LLP
4:00pm
- 4:20pm
NETWORKING COFFEE BREAK

4:20pm
- 5:10pm
BREAKOUTS IV

BREAKOUT 4A: PRICE GOUGING, AGGRESSIVE MARKETING, ROBINSON PATMAN AND ANTITRUST

Speaker TBA

BREAKOUT 4B: THE NUTS & BOLTS OF FDA

Speaker TBA

BREAKOUT 4C: SURVEYS: SUBSTANTIATION, LANHAM ACT AND CLASS ACTIONS

Speaker TBA
Finnegan, Henderson, Farabow, Garrett & Dunner LLP

BREAKOUT 4D: HEALTH AND SAFETY CLAIMS

Hannah Taylor
Partner Frankfurt Kurnit Klein & Selz P.C.

BREAKOUT 4E: ADA ACCESSIBILITY

This session will cover how the Americans with Disabilities Act is impacting businesses that interact with customers online and how companies can mitigate risk by creating inclusive web, mobile and product experiences through digital accessibility testing.

Eric Feinberg
Chief Marketing Officer eSSENTIAL Accessibility Inc.
5:20pm
- 6:10pm
BREAKOUTS V

BREAKOUT 5A: UPDATES ON TCPA LITIGATION: ROBOCALLS AND SPAM

Speaker TBA

BREAKOUT 5B: NEGOTIATING THE AGENCY-CLIENT DEAL: NEW ISSUES AND CONTRACT WORKSHOP

Speaker TBA

BREAKOUT 5C: GAMING, GAMBLING AND FANTASY BETTING LABYRINTH

Barry Benjamin
Partner Kilpatrick Townsend & Stockton LLP

BREAKOUT 5D: EXPERIENTIAL MARKETING/LIVE ENTERTAINMENT

Steve Kim
Associate General Counsel Spotify

BREAKOUT 5E: REAL TIME MARKETING

Joseph Lewczak
Partner Davis & Gilbert LLP
W. David Hubbard
V.P., DGC-Marketing, Intellectual Property, New Media Law and Policy Verizon Communications
6:15pm
- 7:30pm
RECEPTION

Thursday, November 12, 2020
7:00am
- 7:00pm
REGISTRATION OPEN

7:15am
- 8:15am
BREAKFAST

BREAKFAST ROUNDTABLES WITH THE EXPERTS

8:15am
- 10:40am
GENERAL SESSIONS

8:15am
- 8:25am

WELCOME & INTRODUCTION OF CO-CHAIRS

Ed Kabak
Senior Vice President, Law ANA
8:25am
- 8:50am

OPENING REMARKS

Bob Liodice
Chief Executive Officer ANA
8:50am
- 9:45am

YEAR IN REVIEW, SWEEPSTAKES, CONTESTS, PRIVACY, DIGITAL & SOCIAL MEDIA

Masters of the arts give industry highlights of the year, and shares strategies/tactics and an insider’s look at how to deal with the key issues of the day.

Speakers TBA
9:45am
- 10:40am

AD TECH: UNDER THE REGULATORY RADAR AND EVEN MORE CREATIVE

The increasing intersection of advertising, marketing and technology continues to fuel new ways for companies to engage with consumers. Many consumers say they increasingly expect personalized interactions and content ­— but how do companies do that against the backdrop of game-changing new privacy laws that significantly expand what’s considered personal data? And how do legal practitioners stay on top of the latest technologies that marketers want to use to drive business results? This session will share real-world examples of key industry trends, challenges, opportunities and things to come. 

Kenneth Florin
Chairman Loeb & Loeb LLP
10:40am
- 11:00am
NETWORKING COFFEE BREAK

11:00am
- 1:00pm
GENERAL SESSIONS

11:00am
- 11:55am

ADVERTISING LAW 2020: WHERE THE PAST AND FUTURE DISRUPT

Stay tuned for the latest perspective from a master of the law on what’s going on in the advertising and marketing ecosphere. From advertising law, social and digital media, privacy and data, regulatory actions, and more. Learn about the latest developments, key issues and hot topics. You’ll leave this session with unique insights and real practical tips, plus be entertained and have fun.

Ronald Urbach
Chairman & Co-Chair, Advertising, Marketing & Promotions Practice Davis & Gilbert LLP
11:55am
- 12:50pm

RETHINKING ALL YOUR CONTRACTS: A MASTER SYLLABUS

Jeffrey Greenbaum
Managing Partner Frankfurt, Kurnit Klein & Selz, PC
Brian Murphy
Partner Frankfurt, Kurnit Klein & Selz, PC
1:00pm
- 2:20pm
LUNCHEON

1:00pm

LUNCHEON SPEAKER

Andrew Smith
Director, Bureau of Consumer Protection FTC
2:20pm
- 4:10pm
GENERAL SESSIONS

2:20pm
- 3:15pm

EMERGING ISSUES IN ADVERTISING LITIGATION

Norman Simon
Partner Kramer, Levin, Naftalis & Frankel LLP
Eileen Patt
Partner Kramer Levin, Naftalis & Frankel LLP
3:15pm
- 4:10pm

SESSION DETAILS TBA

4:10pm
- 4:25pm
NETWORKING COFFEE BREAK

4:25pm
- 5:15pm
BREAKOUTS VI

BREAKOUT 6A: ORIGINAL CONTENT IN FILMS AND OTHER DEALS

Colleen Hilton
Senior Corporate Counsel Amazon Studios

BREAKOUT 6B: LOYALTY PROGRAMS

Speaker TBA

BREAKOUT 6C: THE NUTS & BOLTS OF CCPA COMPLIANCE

A very practical, step-by-step approach to what gets disclosed on the home page vs. what goes in the privacy policy, along with how loyalty programs need to be set up and what to do with third-party cookies. Hands-on learnings for all levels.

Speaker TBA

BREAKOUT 6D: LEGAL AND STRATEGIC CONSIDERATIONS FOR CAUSE MARKETING IN THE COVID-19 ERA ECONOMY

Every crisis sparks charitable responses and COVID-19 amplifies the issues. What methods and causes speak best to consumers and employees when businesses strive to stay relevant and connected?   And what legal issues need to be considered?   This session will address how to navigate these choppy waters, including the following:

  • Legal issues for forming a corporate foundation
  • Alternative structures to creating your own foundation
  • Creating and managing tax-exempt employee disaster relief programs
  • Tax and legal issues for corporate foundations participating in cause marketing
  • Disclosures, contracts, and registration issues for various programs, including:
    • Charitable sales promotions
    • Donation-at-checkout programs
    • Free-action programs

Edward Chansky
Shareholder Greenberg Traurig, LLP

BREAKOUT 6E: FOOD MARKETING: ALL THE ISSUES

Mary Ann Wymore
Officer Greensfelder, Hemker & Gale, P.C.
5:25pm
- 6:15pm
BREAKOUTS VII

BREAKOUT 7A: HELP: AN SINGLE INQUIRY FROM A STATE AG HAS BECOME A MULTISTATE AG INVESTIGATION – NEXT STEPS

This panel will explore all aspects of an AG investigation from point of inception, to its transformation to a multistate investigation, then ultimately  to its conclusion through settlement or litigation. Our panel will examine all of the challenges associated with a multi-jurisdictional investigation including the factors that lead to a single state investigation becoming a multistate investigation, what to expect from an expanded investigation and the differences with private litigation, and strategies related to containment and obtaining the most practical results in light of the circumstances.

Clayton Friedman
Partner Crowell & Moring LLP
Natalie Ludaway
Partner Crowell & Moring LLP
Paul Singer
Chief, Consumer Protection Division Office of the Texas AG

BREAKOUT 7B: E-SPORTS

Speaker TBA

BREAKOUT 7C: RIGHT OF PUBLICITY

Speaker TBA

BREAKOUT 7D: LEGAL ISSUES FOR AI, VR AND AR: BIOMETRICS, CHATBOTS AND BEST PRACTICES

Speaker TBA

BREAKOUT 7E: THE OLYMPICS AND AMBUSH MARKETING

Speaker TBA
6:15pm
- 7:30pm
RECEPTION

Friday, November 13, 2020
7:00am
- 3:00pm
REGISTRATION OPEN

7:15am
- 8:15am
BREAKFAST

BREAKFAST ROUNDTABLES WITH THE EXPERTS

8:15am
- 10:15am
GENERAL SESSIONS

8:15am
- 8:25am

INTRODUCTION

Ed Kabak
Senior Vice President, Law ANA
8:25am
- 9:20am

LEGISLATIVE YEAR IN REVIEW

Dan Jaffe
Group Executive Vice President, Government Relations ANA
9:20am
- 10:15am

MORE REMOTE AND MORE AUTOMATED COMPLIANCE: A NEW WORLD IS HERE

Patricia Doyle
Senior Advertising and Marketing Compliance Manager Microsoft Corporation
Emily Peck
Promotions Paralegal Microsoft Corporation
TiAnna Tobin
Senior Attorney Microsoft Corporation
10:15am
- 10:35am
NETWORKING COFFEE BREAK

10:35am
- 12:25pm
GENERAL SESSIONS

10:35am
- 11:30am

CRISIS MANAGEMENT/PERMANENT STRATEGY: A NEW LOOK AT MARKETING, ADVERTISING AND PRIVACY COMPLIANCE

Speakers TBA
11:30am
- 12:25pm

SHARED ECONOMY

Speakers TBA
12:25pm
- 1:30pm
LUNCHEON

1:40pm
- 2:30pm
BREAKOUTS VIII

BREAKOUT 8A: DEAL POINTS IN MUSIC AND IMAGE LICENSING

Speaker TBA

BREAKOUT 8B: CHILDREN’S ADVERTISING: WHATEVER HAPPENED TO Sec. 230

Speaker TBA

BREAKOUT 8C: CLASS ACTIONS: NEW DEVELOPMENTS AND DEFENSES

Speaker TBA

BREAKOUT 8D: CONSUMER REVIEW ISSUES: FAKES, SUBSTANTIATION AND ALL ELSE

Speaker TBA

BREAKOUT 8E: CONSUMER SURVEYS: MULTIPLE PURPOSES AND MULTIPLE ISSUES

Speaker TBA
2:40pm
- 3:30pm
BREAKOUTS IX

BREAKOUT 9A: ADVERTISING CODE WORDS: “NATURAL” “SUSTAINABLE” “FREE” AND OTHER TRAPS

Speaker TBA

BREAKOUT 9B: ADVANCED PROMOTIONS: PLATFORM RULES AND HYBRID PROMOTIONS

Sara Chubb
Senior Counsel InfoLawGroup LLP

BREAKOUT 9C: COMPARATIVE ADVERTISING- HEALTH AND OTHER CLAIMS

Speaker TBA

BREAKOUT 9D: MARKETING AND ADVERTISING ISSUES: RISKS AND REWARDS FOR START-UPS

Speaker TBA

BREAKOUT 9E: THIRD PARTY RIGHTS

Speaker TBA
3:30pm CONFERENCE ADJOURNMENT


Cancellation Policy and Notes

Individual conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. 

  • A full refund will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date, or conference fee may be credited to a future event.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.