Strategies Behind the Best Virtual B2B Events

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Agenda

TIME EVENT DETAILS LOCATION
Thursday, November 5, 2020
11:00am
- 11:05am
Welcome Remarks

Sonia David
Senior Director, Business Marketing Practice ANA
11:05am
- 11:40am

NAVIGATING THE WINDS OF CHANGE: VIRTUAL EVENTS AT DELOITTE

In this session, Deloitte integrated event producer Fleming Longino, offers actionable insights from Deloitte’s pivot to virtual events during the pandemic. Explore how Deloitte’s event specialists have evaluated and categorized event platforms/vendors, approached event planning with internal stakeholders, and adapted on the fly to a changing environment – all while maximizing the business value of virtual events.

Key Takeaways

  • Categorizing virtual events to drive platform selection and inform event planning
  • Expanding what’s possible by leveraging the unique capabilities of virtual events to improve engagement
  • Adjusting your virtual event strategy in real-time as business needs and audience expectations change

Fleming Longino
Experiential Event Producer Deloitte
View Video and Presentation
11:40am
- 12:15pm

LESSONS LEARNED FROM GOING VIRTUAL

Like many B2B companies, Ellucian, serving more than 2,700 customers and 20 million students in over 50 countries to charter the digital future of higher education with cloud-ready technology solutions and services, quickly pivoted its signature conference, Ellucian Live, from in-person to virtual at the onset of the pandemic. Learn how they innovated the event to maximize audience engagement through role- and interest-based personalization, virtual peer-to-peer discussions, and live networking opportunities.

Key Takeaways:

  • Assessing what type of virtual event is right for your audience – and what to consider along the way
  • Sustaining your audience’s attention over time, and nurturing them post-event
  • What KPIs and metrics to consider on the impact of your event

Kerri Vogel
Vice President, Global Campaigns Ellucian
Minaz Tejani
Client Services Director Twogether
View Video and Presentation
12:15pm
- 12:50pm

HOW IBM RETHOUGHT THINKGOV

Think Gov is an annual IBM event that brings together more than 1,000 developers, IBM business partners and government agencies to explore insights and opportunities. When it was decided to take the event digital, the goal was clear: create a rich digital experience focused on content as the driving engagement tool.

Join IBM's Adrienne Hunter, VP of marketing for U.S. federal and public markets, and Ish Benhalim, senior director of content creation for GPJ, as they discuss how Think Gov created opportunity for IBM with the following highlights:

  • Creating digital experiences to drive engagement and ROI
  • Building intuitive UI for attendee journeys
  • Content as an engagement driver
  • Hybrid as a future

Adrienne Hunter
Vice President, Marketing, U.S. Federal & Public Markets IBM
Ish Benhalim
Sr. Director, Content Creation George P. Johnson
View Video and Presentation
12:50pm
- 1:25pm

HOW TO NAIL VIRTUAL EVENTS: A CONVERSATION WITH A XEROX TOP MARKETER

In this conversation, Chris Schmicker, Xerox’s VP Global Brand & Strategy, speaks with LinkedIn Senior News Editor Callie Schweitzer about the nearly 200 live virtual events Xerox has hosted since the pandemic hit. Schmicker will walk through how the brand pivoted its strategy from trade shows to regularly scheduled digital content and the learnings (hits and misses!) it’s had along the way. Get an in-depth look at how Xerox thinks about virtual programming, creating compelling content, making the event feel branded, measuring outcomes and facilitating networking.

Callie Schweitzer
Senior News Editor LinkedIn
Chris Schmicker
VP Global Brand & Strategy Xerox
View Video and Presentation
1:25pm
- 2:00pm

91 VIRTUAL B2B EVENTS POWERED BY ABM- WHAT WE'VE LEARNED

As founder of Business Development Institute (BDI), an ABM (account-based marketing) event marketing agency specializing in producing data-driven prospect roadshows for B2B companies, Steve Etzler will share key takeaways from 91 virtual events BDI produced for clients since March 2020.    Steve will cover topics including making virtual interactive, creating peer-to-peer learning opportunities, optimizing and focusing content to attract your target audience, differentiating your virtual event from the pack, things to consider with your virtual event platform, the ABM advantage with virtual (spoiler alert!  No geo limitations), maximizing ROI post-event, and the digital content opportunity.

Steve Etzler
Founder BDI Online
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